Privacy Policy

Brealant Limited · Effective date: 18 October 2026

This policy explains what information we collect when you use brealant.com, why we collect it, who we share it with, and how you can ask us about it.

Who we are

brealant.com is operated by Brealant Limited, a company incorporated in Hong Kong, China (the "Company", "we", "us"). Our registered office is Unit 9D, 36 Hung To Road, Kwun Tong, Kowloon, Hong Kong.

Brealant Limited is an intellectual property services company. It is not a law firm and does not give legal advice.

If you have any question about this policy or about your personal data, write to sales@brealant.com.

Information we collect

Information you give us. When you send an enquiry, request a quote, ask our chatbot a question, sign in with Google, chat with us, email us, or instruct us to file an application, you may give us your name, email address, phone number, company, country, and the details of the trade mark, patent, design or other right you want protected. We ask only for what is needed to answer you and to carry out the work you ask for.

Information collected automatically. Like most websites, we record the pages you visit, the time of your visit, the website that referred you, your approximate location (country or city), the type of browser and device you use, and your IP address. The tools that collect this are:

• Google Analytics 4 (visit statistics);
• Google Tag Manager (loads our measurement tags);
• Google Ads conversion measurement (whether an advertisement led to an enquiry);
• Baidu Tongji (Baidu's visit statistics), now or in future, on this Website and on our China site, brealant.cn, which has its own privacy policy;
• Tencent tools, now or in future, such as WeChat measurement and WeChat contact buttons;
• Zoho SalesIQ, our chat widget, which records your chat, the pages you visited and your approximate location.

We may add or change measurement tools from other companies as we see fit. When we do, we will update this policy.

Buttons and links to other companies' services. The Website has buttons and links to contact us or follow us through services run by other companies, such as WhatsApp and Messenger (Meta), WeChat (Tencent), LinkedIn, YouTube and Google Maps. When you use one of these, that company collects data under its own privacy policy, which we do not control. For example, a message to us on WhatsApp is handled by Meta under Meta's terms.

Hal, our AI, and other AI. Hal is our AI: an artificial intelligence program, not a person, run on Google's Gemini models. It gives summaries and public information only, never legal advice, and like any AI it can make mistakes (see our Terms of Use). What you type to Hal, our AI, is stored so that our staff can answer you properly and so that we can improve it; it is processed by Google on our behalf and is not used by Google to train its public models. Do not type anything into Hal that you would not put in an email to us. We also use AI tools to help draft and translate website content and to help our staff prepare work; where personal data passes through them, the same protections in this policy apply.

How we use information

We use personal data to:

• answer your enquiries and send you quotes;
• prepare, file and manage applications and other work you instruct us to do;
• send you invoices and collect payment;
• keep in touch with you about your matters and, if you agree, about our services;
• understand how visitors use the website and improve it;
• measure and manage our advertising;
• protect the website, our clients and ourselves from fraud and misuse;
• comply with the law.

Supplying personal data is voluntary. If you choose not to supply it, we may be unable to answer you or to carry out the work.

Who we share information with

We do not sell or rent personal data to anyone.

Sharing your information is part of our job. Brealant is a filing firm. Registering a trade mark, patent or design means sending the applicant's details to government offices and to the people who prepare and file the application in each country. So when you instruct us, you should expect that we will share your personal data, and the personal data of the applicant and inventors you give us, with third parties as needed to do the work. We share it with:

• Brealant's corporate affiliates: the companies in the Brealant group, including Brealant Inc. in the Philippines, which operates our support and back-office teams, and any other affiliate that helps deliver your service;
• Third-party contractors that do part of the work for us, such as local filing agents, attorneys and patent agents in the country where you want protection, searchers, translators, drawing and drafting specialists, and other freelancers and firms we engage. They see the information that appears on the application and the documents that go with it: typically the applicant's name, address, nationality and legal status, the names and addresses of inventors or designers, and the details of the mark, invention or design. They do not receive your email address or phone number and do not contact you directly: all communication goes through Brealant;
• Intellectual property offices, courts and other authorities, as needed to file and prosecute your application. Much of what is filed becomes a public record: trade mark, patent and design registers are published, and anyone can look up the applicant's name and address and the details of the right;
• Service providers that store or process data for us, such as Google (website hosting, analytics, advertising, email and the AI models behind Hal, our AI), Zoho (customer records, chat and email), and other companies we engage as we see fit. They act on our instructions;
• Anyone we are required to share it with by law, for example under a court order.

Our affiliates and contractors are required to keep your information confidential and to use it only for your matter.

Where your information is stored

Brealant Limited is a Hong Kong company, but your information is stored outside Hong Kong:

• Client, lead and enquiry records are kept in Zoho (customer records, chat and email) in Zoho's data centres in the United States;
• Website, analytics and operational data is kept on Google Cloud, also in the United States;
• Our support and back-office staff at Brealant Inc. in the Philippines access these records to do their work;
• Local filing agents receive the filing details they need in the country where you want protection.

Hong Kong law does not forbid transferring personal data abroad, but it requires us to tell you, to use the data only for the purposes above, and to protect it properly wherever it is. Our service providers are bound by contracts that require them to protect your data. By using our website and services you agree to these transfers.

Direct marketing

We may email you about our services, news in intellectual property, or offers, if you have asked for it or if you are an existing client and have not told us to stop. Every marketing email has an unsubscribe link, and you can also write to sales@brealant.com at any time to stop. We never use your personal data for direct marketing without your consent, and we never give it to anyone else for their marketing.

Cookies and similar technologies

A cookie is a small file that a website stores in your browser. We use cookies and similar technologies for:

• Analytics (Google Analytics 4, loaded through Google Tag Manager; Baidu Tongji and Tencent tools now or in future): to count visits and see which pages are read;
• Advertising (Google Ads): to measure whether our advertisements lead to enquiries and to show our advertisements to people who have visited our site;
• Chat (Zoho SalesIQ): to keep your chat session open as you move between pages;
• Essential functions: to remember your language and keep the website working.

You can block or delete cookies in your browser settings. Blocking cookies may stop some features, such as chat, from working. You can also opt out of Google Analytics with Google's browser add-on and manage Google advertising cookies at adssettings.google.com.

How long we keep information

We keep enquiry and chat records for as long as needed to answer you and for a reasonable time afterwards. We keep client and filing records for as long as the right we helped you obtain is in force and for the period our legal and accounting obligations require, because trade mark and patent matters can run for many years. Website visit logs are kept for a limited period and then deleted or anonymised.

Security

We take reasonable steps to protect personal data against unauthorised access, use, alteration or loss, including access controls, encryption in transit, and limiting who within Brealant can see client information. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

Your rights

Under the Personal Data (Privacy) Ordinance of Hong Kong you have the right to ask whether we hold personal data about you, to receive a copy of it, and to ask us to correct it. People in other places may have similar or additional rights under their own law, such as the right to ask us to delete data. To make a request, write to sales@brealant.com. We may ask you to prove your identity first. We will respond within the time the law allows (in Hong Kong, 40 days).

Children

Our website and services are for businesses and adults. We do not knowingly collect personal data from anyone under 18.

Links to other websites

Our pages link to government intellectual property offices and other websites. We are not responsible for their privacy practices. Read their policies before giving them any information.

Changes to this policy

We may change this policy from time to time by publishing a new version on the Website. The effective date at the top shows when it was last changed. If the change is significant, we will say so on the Website. No verbal statement by anyone at Brealant, no message in chat or any other channel, no statement by Hal, our AI, and no email from a member of our staff changes this policy; it can be varied for you only by an email sent from sales@brealant.com that expressly says so.

Contact

Brealant Limited

Unit 9D, 36 Hung To Road, Kwun Tong, Kowloon, Hong Kong

sales@brealant.com