Essential Guide to Trademarks in Canada

Protecting Your Brand with Brealant’s Expertise

Hand stamping an approved trademark applicationCertified registration document icon with pen
  • Checkmark icon

    Legal Definition of a Trademark in Canada

    Under the Trademarks Act, a trademark is a word, design, sound, or combination of these used to distinguish your goods or services from those of others in the Canadian marketplace.

  • Checkmark icon

    Purpose and Function of Trademarks in Canada

    Registering with CIPO grants you the exclusive right to use your mark across Canada for the goods and services you register, giving you a clear legal basis to stop confusingly similar marks from entering the market.

  • Checkmark icon

    Protecting Your Trademark Long-Term

    Registration is only the starting point — ongoing protection depends on correct filing, monitoring the register for conflicts, timely renewal, and enforcement when infringement occurs, all of which Brealant supports.

A Hassle-Free Registration Journey with Brealant

  1. Contact Brealant step icon

    Contact

    Reach out to Brealant, your trusted trademark agent in Canada, to discuss the brand you want to protect.

  2. Trademark search step icon

    Search

    We run a clearance search of the CIPO Trademarks Database and related sources to assess your mark's registrability.

  3. Get a quote step icon

    Quote

    Receive a service quote tailored to your filing needs, including classes and jurisdictions.

  4. Payment step icon

    Pay

    Proceed with secure payment for the selected services.

  5. File application step icon

    File

    Brealant prepares and submits your application to CIPO, or via the Madrid Protocol if it forms part of a wider filing strategy.

  6. Waiting period step icon

    Wait

    CIPO reviews your application; current service standards put the wait for a first examiner's report at around nine months from filing.

  7. Office action response step icon

    Response

    Receive CIPO's decision — approval and publication, or an examiner's report that Brealant can help you respond to.

Hand filling in a trademark application formRegistered trademark seal icon

Our Trademark Services

  • Trademark search

    Check your trademark is available in Canada before you file. Brealant runs thorough CIPO searches with clear risk advice and fixed fees.

    View more
  • Trademark registration

    Register your trademark in Canada with Brealant. Expert CIPO filing, classification and prosecution at fixed fees. Get a free quote.

    View more
  • Trademark office action

    Got a CIPO office action? Brealant drafts persuasive responses to objections and refusals so your trademark in Canada keeps moving.

    View more
  • Trademark opposition

    File or defend a trademark opposition in Canada. Brealant prepares strategic CIPO opposition filings, evidence and arguments to protect you.

    View more
  • Trademark renewal

    Renew your trademark in Canada on time. Brealant tracks CIPO deadlines, grace periods and fees so your protection never lapses.

    View more
  • Trademark cease & desist

    Stop trademark infringement in Canada fast. Brealant drafts firm, legally grounded cease and desist letters and manages the response.

    View more
  • Trademark takedown notice

    Remove infringing listings in Canada quickly. Brealant files trademark takedown notices with online marketplaces, platforms and websites.

    View more
  • Trademark cancellation

    Cancel or invalidate a conflicting trademark in Canada. Brealant builds non-use and invalidity cases before CIPO to protect your rights.

    View more

Clear, Simple Steps to Secure Your Trademark

In Canada, trademarks are examined and registered by CIPO under the Trademarks Act, using the Nice Classification system to sort goods and services into 45 classes. Since Canada joined the Madrid Protocol in June 2019, applicants no longer need to declare prior use or proposed use to file — a single, simplified application type applies to nearly every filing, whether you're a Canadian business or a foreign brand entering the market.

A person in a white shirt and red tie signing a legal document on a white desk, with a brass scale of justice partially visible in the foreground.

Safeguarding Your Trademark in Canada — With Brealant by Your Side

A registered Canadian trademark gives you nationwide exclusive rights, a public record of ownership, and a strong legal foundation for enforcement against copycats and counterfeiters. Brealant supports the full lifecycle of that protection — from the initial search and filing, through examination and any opposition, to renewal and enforcement — so your brand stays secure as your business grows.

Business professional signing registration papers

What a Trademark Protects

A registered trademark in Canada can cover a wide range of brand elements, including:

  • Trademark TM symbol icon

    Words

    Words & Names: Brand names, product names, and taglines used to identify your goods or services.

  • Product packaging icon

    Logos

    Logos & Designs: Distinctive graphical marks, stylised lettering, and combined word-and-design marks.

  • Design rights icon with colour palette

    Colors

    Slogans & Taglines: Distinctive phrases closely associated with your brand in the Canadian market.

  • Plant variety protection icon with seedling

    Slogans or non‑traditional marks

    Non-Traditional Marks: Sounds, colours per se, holograms, moving images, and other non-traditional signs, provided they're distinctive and clearly represented.

Brealant helps you identify every registrable element of your brand, so nothing valuable is left unprotected.

Limitations

What Cannot Be Trademarked in Canada

Certain marks cannot be registered under the Trademarks Act, including:

  • Generic terms

    Clearly Descriptive Marks: Marks that merely describe the character, quality, or place of origin of the goods or services (e.g., 'Fresh' for produce).

  • Descriptive words

    Confusingly Similar Marks: Marks likely to be confused with an existing registered or pending mark for related goods or services.

  • Offensive or scandalous material

    Prohibited & Official Marks: Marks incorporating national symbols, Royal Arms, the RCMP badge, Red Cross emblems, or Olympic and Paralympic marks, among other protected symbols under Section 9.

  • Misleading terms

    Generic Terms: Words that are the common name for the goods or services themselves, rather than a distinguishing brand element.

  • Common surnames

    Marks Lacking Distinctiveness: Marks — including many surnames or overly simple designs — that don't clearly distinguish your goods or services from those of others.

CIPO's examiners assess every application against these grounds, which is why a professional filing strategy matters from the outset.

Timeline for Trademark Registration in Canada

Hand filling in a trademark application formCertified registration document icon with pen

The Canadian registration process generally follows these stages:

  1. Step 1

    Application submission

    Filing & Formalities: CIPO reviews your application for completeness and assigns a filing date, usually acknowledged within about a week for online filings.

  2. Step 2

    Examination

    Examination: Current service standards put the wait for a first examiner's report at around nine months; if objections are raised, applicants have six months to respond.

  3. Step 3

    Acceptance and publication

    Publication & Opposition: Approved applications are advertised in the Trademarks Journal, opening a two-month opposition window (extendable in limited circumstances) for third parties to challenge the mark.

  4. Step 4

    Registration

    Registration: If unopposed, CIPO issues the certificate of registration automatically — no separate registration fee applies for applications filed under the current system.

A straightforward, unopposed application using pre-approved goods and services descriptions can reach registration in around 12 months from filing; applications that draw an examiner's report or a contested opposition often take 18 months or longer.

Understanding Trademark Costs in Canada — Simplified with Brealant

Trademark costs in Canada scale with the number of Nice classes your application covers:

  • Pricing dollar icon

    Official Filing Fees

    Official CIPO Fees: Online filing currently runs approximately $491 CAD for the first class and $149 CAD for each additional class, with CIPO fees adjusted annually.

  • Pricing dollar icon

    Professional fees

    Professional Fees: Brealant's fee covers your clearance search, application preparation, filing, and prosecution support, quoted upfront based on the number of classes and complexity of your mark.

We provide a clear, itemised quote before any work begins, so there are no surprises as your application moves through CIPO.

Continued Trademark Protection in Canada— Supported by Brealant

Registration is the foundation, not the finish line. Brealant supports the full lifecycle of your Canadian trademark — responding to examiner's reports, defending or filing oppositions, managing your 10-year renewal cycle, and taking enforcement action through cease-and-desist letters, marketplace takedown notices, or cancellation proceedings — so your brand stays protected for as long as you need it.

Hand stamping an official intellectual property document

Frequently Asked Questions

What's the difference between filing a trademark application and having it registered in Canada?

Expand answerCollapse answer

Filing simply starts the process with CIPO; registration is only granted once your application clears examination and, if published, survives the two-month opposition window without a successful challenge.

Do I need to already be using my trademark in Canada to register it?

Expand answerCollapse answer

No. Since 2019, CIPO no longer requires a declaration of use or proposed use to file, though someone with earlier use of a confusingly similar mark may still have grounds to challenge your application.

How long does trademark registration take in Canada?

Expand answerCollapse answer

A straightforward, unopposed application typically reaches registration in around 12 months, though current examination wait times and any objections or opposition can extend this to 18 months or more.

How much does it cost to register a trademark in Canada?

Expand answerCollapse answer

Official CIPO filing fees currently start at roughly $491 CAD for the first class online, plus around $149 CAD per additional class, on top of Brealant's professional fees for search, filing, and prosecution support.

What can't be trademarked in Canada?

Expand answerCollapse answer

Clearly descriptive terms, generic words, marks confusingly similar to existing ones, and prohibited or official marks — such as national symbols or the Red Cross emblem — cannot be registered.

Blogs and Resources

Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .

Explore our blog to learn how effective IP management can strengthen your brand's position and protect your innovations

WhatsAppSend hi on whatsappCalendar iconBook a free IP consultation