Essential Guide to Trademarks in Canada
Protecting Your Brand with Brealant’s Expertise

Legal Definition of a Trademark in Canada
Under the Trademarks Act, a trademark is a word, design, sound, or combination of these used to distinguish your goods or services from those of others in the Canadian marketplace.
Purpose and Function of Trademarks in Canada
Registering with CIPO grants you the exclusive right to use your mark across Canada for the goods and services you register, giving you a clear legal basis to stop confusingly similar marks from entering the market.
Protecting Your Trademark Long-Term
Registration is only the starting point — ongoing protection depends on correct filing, monitoring the register for conflicts, timely renewal, and enforcement when infringement occurs, all of which Brealant supports.
A Hassle-Free Registration Journey with Brealant
Contact
Reach out to Brealant, your trusted trademark agent in Canada, to discuss the brand you want to protect.
Search
We run a clearance search of the CIPO Trademarks Database and related sources to assess your mark's registrability.
Quote
Receive a service quote tailored to your filing needs, including classes and jurisdictions.
Pay
Proceed with secure payment for the selected services.
File
Brealant prepares and submits your application to CIPO, or via the Madrid Protocol if it forms part of a wider filing strategy.
Wait
CIPO reviews your application; current service standards put the wait for a first examiner's report at around nine months from filing.
Response
Receive CIPO's decision — approval and publication, or an examiner's report that Brealant can help you respond to.

Our Trademark Services
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Trademark search
Check your trademark is available in Canada before you file. Brealant runs thorough CIPO searches with clear risk advice and fixed fees.
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Trademark registration
Register your trademark in Canada with Brealant. Expert CIPO filing, classification and prosecution at fixed fees. Get a free quote.
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Trademark office action
Got a CIPO office action? Brealant drafts persuasive responses to objections and refusals so your trademark in Canada keeps moving.
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Trademark opposition
File or defend a trademark opposition in Canada. Brealant prepares strategic CIPO opposition filings, evidence and arguments to protect you.
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Trademark renewal
Renew your trademark in Canada on time. Brealant tracks CIPO deadlines, grace periods and fees so your protection never lapses.
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Trademark cease & desist
Stop trademark infringement in Canada fast. Brealant drafts firm, legally grounded cease and desist letters and manages the response.
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Trademark takedown notice
Remove infringing listings in Canada quickly. Brealant files trademark takedown notices with online marketplaces, platforms and websites.
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Trademark cancellation
Cancel or invalidate a conflicting trademark in Canada. Brealant builds non-use and invalidity cases before CIPO to protect your rights.
Clear, Simple Steps to Secure Your Trademark
In Canada, trademarks are examined and registered by CIPO under the Trademarks Act, using the Nice Classification system to sort goods and services into 45 classes. Since Canada joined the Madrid Protocol in June 2019, applicants no longer need to declare prior use or proposed use to file — a single, simplified application type applies to nearly every filing, whether you're a Canadian business or a foreign brand entering the market.

Safeguarding Your Trademark in Canada — With Brealant by Your Side
A registered Canadian trademark gives you nationwide exclusive rights, a public record of ownership, and a strong legal foundation for enforcement against copycats and counterfeiters. Brealant supports the full lifecycle of that protection — from the initial search and filing, through examination and any opposition, to renewal and enforcement — so your brand stays secure as your business grows.

What a Trademark Protects
A registered trademark in Canada can cover a wide range of brand elements, including:
Words
Words & Names: Brand names, product names, and taglines used to identify your goods or services.
Logos
Logos & Designs: Distinctive graphical marks, stylised lettering, and combined word-and-design marks.

Colors
Slogans & Taglines: Distinctive phrases closely associated with your brand in the Canadian market.
Slogans or non‑traditional marks
Non-Traditional Marks: Sounds, colours per se, holograms, moving images, and other non-traditional signs, provided they're distinctive and clearly represented.
Brealant helps you identify every registrable element of your brand, so nothing valuable is left unprotected.
Limitations
What Cannot Be Trademarked in Canada
Certain marks cannot be registered under the Trademarks Act, including:
Generic terms
Clearly Descriptive Marks: Marks that merely describe the character, quality, or place of origin of the goods or services (e.g., 'Fresh' for produce).
Descriptive words
Confusingly Similar Marks: Marks likely to be confused with an existing registered or pending mark for related goods or services.
Offensive or scandalous material
Prohibited & Official Marks: Marks incorporating national symbols, Royal Arms, the RCMP badge, Red Cross emblems, or Olympic and Paralympic marks, among other protected symbols under Section 9.
Misleading terms
Generic Terms: Words that are the common name for the goods or services themselves, rather than a distinguishing brand element.
Common surnames
Marks Lacking Distinctiveness: Marks — including many surnames or overly simple designs — that don't clearly distinguish your goods or services from those of others.
CIPO's examiners assess every application against these grounds, which is why a professional filing strategy matters from the outset.
Timeline for Trademark Registration in Canada

The Canadian registration process generally follows these stages:
Application submission
Filing & Formalities: CIPO reviews your application for completeness and assigns a filing date, usually acknowledged within about a week for online filings.
Examination
Examination: Current service standards put the wait for a first examiner's report at around nine months; if objections are raised, applicants have six months to respond.
Acceptance and publication
Publication & Opposition: Approved applications are advertised in the Trademarks Journal, opening a two-month opposition window (extendable in limited circumstances) for third parties to challenge the mark.
Registration
Registration: If unopposed, CIPO issues the certificate of registration automatically — no separate registration fee applies for applications filed under the current system.
A straightforward, unopposed application using pre-approved goods and services descriptions can reach registration in around 12 months from filing; applications that draw an examiner's report or a contested opposition often take 18 months or longer.
Understanding Trademark Costs in Canada — Simplified with Brealant
Trademark costs in Canada scale with the number of Nice classes your application covers:
Official Filing Fees
Official CIPO Fees: Online filing currently runs approximately $491 CAD for the first class and $149 CAD for each additional class, with CIPO fees adjusted annually.
Professional fees
Professional Fees: Brealant's fee covers your clearance search, application preparation, filing, and prosecution support, quoted upfront based on the number of classes and complexity of your mark.
We provide a clear, itemised quote before any work begins, so there are no surprises as your application moves through CIPO.
Continued Trademark Protection in Canada— Supported by Brealant
Registration is the foundation, not the finish line. Brealant supports the full lifecycle of your Canadian trademark — responding to examiner's reports, defending or filing oppositions, managing your 10-year renewal cycle, and taking enforcement action through cease-and-desist letters, marketplace takedown notices, or cancellation proceedings — so your brand stays protected for as long as you need it.

Frequently Asked Questions
What's the difference between filing a trademark application and having it registered in Canada?
Filing simply starts the process with CIPO; registration is only granted once your application clears examination and, if published, survives the two-month opposition window without a successful challenge.
Do I need to already be using my trademark in Canada to register it?
No. Since 2019, CIPO no longer requires a declaration of use or proposed use to file, though someone with earlier use of a confusingly similar mark may still have grounds to challenge your application.
How long does trademark registration take in Canada?
A straightforward, unopposed application typically reaches registration in around 12 months, though current examination wait times and any objections or opposition can extend this to 18 months or more.
How much does it cost to register a trademark in Canada?
Official CIPO filing fees currently start at roughly $491 CAD for the first class online, plus around $149 CAD per additional class, on top of Brealant's professional fees for search, filing, and prosecution support.
What can't be trademarked in Canada?
Clearly descriptive terms, generic words, marks confusingly similar to existing ones, and prohibited or official marks — such as national symbols or the Red Cross emblem — cannot be registered.
Blogs and Resources
Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .
Explore our blog to learn how effective IP management can strengthen your brand's position and protect your innovations
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