Essential Guide to Trademarks in Argentina

Protecting Your Brand with Brealant’s Expertise

Hand stamping an approved trademark applicationCertified registration document icon with pen
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    Legal Definition of a Trademark in Argentina

    A trademark in Argentina is a legally recognized sign, such as a word, logo or slogan, that identifies a business's goods or services and sets them apart from others.

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    Purpose and Function of Trademarks in Argentina

    Under Trademark Law No. 22.362, as amended, a registered trademark safeguards your brand's identity and reputation by giving you legal protection against unauthorized use.

    Registering a trademark in Argentina gives your business exclusive rights to use, license or sell your mark, enhancing recognition and trust among consumers.

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    Protecting Your Trademark

    A registered trademark can cover distinctive elements like words, logos, slogans and color combinations. Partnering with trademark experts in Argentina helps maintain your brand integrity, prevent imitation, and build customer trust through reliable, recognizable standards.

A Hassle-Free Registration Journey with Brealant

  1. Contact Brealant step icon

    Contact

    Reach out to Brealant to discuss your trademark needs in Argentina. We work with registered local agents there.

  2. Trademark search step icon

    Search

    Request a FREE trademark search in Argentina to check your brand is available.

  3. Get a quote step icon

    Quote

    Receive a service quote tailored to your filing requirements.

  4. Payment step icon

    Pay

    Proceed with secure payment for the selected services.

  5. File application step icon

    File

    Brealant files your trademark application with INPI through our local agent.

  6. Waiting period step icon

    Wait

    Await the IP office's response; response times vary. Check our country page for time estimates, or contact us for case-specific guidance.

  7. Office action response step icon

    Response

    Receive the IP office's decision, which may include your official registration certificate.

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Our Trademark Services

  • Trademark search

    Check your trademark is free to use in Argentina before you file. Brealant searches INPI's database for identical and similar marks and explains the risks.

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  • Trademark registration

    Register your trademark in Argentina with INPI. Brealant prepares your application, files it through a local agent and follows it through to grant.

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  • Trademark office action

    Got an INPI objection to your trademark application in Argentina? Brealant prepares the response with local agents within the 30-day deadline.

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  • Trademark opposition

    File or defend a trademark opposition in Argentina. Brealant works with local agents on the 30-day INPI deadline, settlement talks and the decision.

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  • Trademark renewal

    Renew your Argentine trademark with INPI every 10 years. Brealant tracks the renewal window, grace period and sworn statement of use with local agents.

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  • Trademark declaration of use

    File the mid-term sworn declaration of use for your Argentine trademark between the 5th and 6th year after grant. Brealant tracks it with local agents.

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  • Trademark cease & desist

    Act on trademark infringement in Argentina. Brealant prepares cease and desist letters, usually sent by carta documento, working with local counsel.

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  • Trademark assignment & transfer

    Record a trademark assignment in Argentina with INPI. Brealant prepares the transfer documents and files the recordal through registered local agents.

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  • Trademark cancellation & nullity

    Remove an unused or wrongly granted trademark in Argentina. Brealant handles non-use cancellation and nullity actions at INPI through local agents.

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Clear, Simple Steps to Secure Your Trademark

In Argentina, a trademark is a legally recognized sign, symbol, word, or combination that distinguishes a company's goods or services from others.

Governed by Trademark Law No. 22.362, a registered trademark grants you exclusive rights to prevent others from using similar signs that may cause consumer confusion.

A person in a white shirt and red tie signing a legal document on a white desk, with a brass scale of justice partially visible in the foreground.

Safeguarding Your Trademark in Argentina — With Brealant by Your Side

Trademark registration in Argentina provides significant advantages for your business in securing your brand identity.

Once registered, you, as the trademark owner, have exclusive rights concerning specific goods or services across the country.

This legal protection prevents competitors from using or imitating the trademark, helping build consumer trust and recognition.

Business professional signing registration papers

What a Trademark Protects

A registered trademark in Argentina protects various elements that identify and differentiate a brand.

The protection extends to:

  • Trademark TM symbol icon

    Words

    Unique brand names, slogans, and taglines.

  • Product packaging icon

    Logos

    Distinctive graphical elements representing the brand.

  • Design rights icon with colour palette

    Colors

    Combinations of colors applied in a distinctive way to products or packaging.

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    Slogans and other distinctive signs

    Advertising phrases, three-dimensional shapes and other distinctive signs, such as sounds.

By partnering with IP experts in Argentina, you can ensure your brand is safeguarded from infringement, maintain its integrity, and prevent customer confusion or loss of trust due to imitation.

Limitations

What Cannot Be Trademarked in Argentina

Certain signs cannot be registered as trademarks under Argentine law, including:

  • Generic terms

    The necessary or usual name of the product or service (e.g., "bread" for a bakery).

  • Descriptive words

    Words that simply describe the nature, function or qualities of the goods or services (e.g., "fresh").

  • Signs contrary to morality

    Signs that are contrary to morality and good customs.

  • Misleading signs

    Signs that could mislead consumers about the nature, quality, origin or other features of the goods or services.

  • Official symbols and personal names

    National or official symbols, and a person's name or portrait used without their consent.

INPI examines each application for these grounds. Conflicts with similar earlier marks are mainly raised by their owners through oppositions.

Timeline for Trademark Registration in Argentina

Hand filling in a trademark application formCertified registration document icon with pen

The registration process for a trademark in Argentina typically involves:

  1. Step 1

    Application submission

    The application is filed with INPI, one class per application, and checked for formal requirements such as the applicant's details and goods or services.

  2. Step 2

    Examination

    INPI examines whether the sign can be registered. If it raises an objection, the applicant can respond or amend within the deadline INPI sets.

  3. Step 3

    Publication

    The application is published in INPI's Boletín de Marcas. Owners of earlier rights then have 30 calendar days to file an opposition.

  4. Step 4

    Registration

    If no opposition is filed, or once any opposition is resolved, INPI grants the registration, which lasts 10 years from grant.

Under INPI's current procedure, a straightforward application can be granted within a few months; objections or oppositions can add many months.

Understanding Trademark Costs in Argentina — Simplified with Brealant

The cost of trademark registration in Argentina depends mainly on the number of classes, as each class needs its own application:

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    Official Filing Fees

    Set by INPI and charged per application, with separate fees for oppositions, the mid-term declaration of use and renewals. Since 2026 INPI sets its fees in UMAPI, a unit whose peso value is updated every month in line with inflation (the consumer price index), so the amount changes from month to month. Brealant confirms the current amount before filing.

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    Professional fees

    Cover Brealant's and our local agent's work: clearance searches, filing, responses to objections, opposition handling, declarations of use and renewals.

Filing only the classes you need keeps costs down, and early planning avoids late fees on use declarations and renewals.

Continued Trademark Protection in Argentina— Supported by Brealant

Once registered, a trademark can be actively monitored and enforced to ensure others are not using similar marks that may confuse customers. Businesses often partner with IP professionals to monitor potential infringements, maintain renewal timelines, and manage licensing agreements.

By securing a trademark, a business protects its brand and strengthens its market position, building a reliable, recognizable presence in the Argentine market.

Hand stamping an official intellectual property document

Frequently Asked Questions

Which office handles trademark registration in Argentina?

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Applications are filed with INPI, Argentina's National Institute of Industrial Property. Each application covers one Nice class, so several classes need several applications.

How long does an Argentine trademark registration last?

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A registration lasts 10 years from grant and can be renewed for further 10-year periods without limit. Each renewal includes a sworn statement on use of the mark.

What is the opposition period in Argentina?

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Third parties may oppose within 30 calendar days of publication in the Boletín de Marcas. If the parties cannot settle it, INPI decides, and its decision can be appealed in court.

Do I need to declare use of my Argentine trademark?

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Yes. A mid-term sworn declaration of use is due between the fifth and sixth anniversary of grant. A mark not used for five years can also be cancelled for non-use.

Can I extend an international registration to Argentina?

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Not at present. Argentina is not a member of the Madrid System, so you file a national application with INPI, claiming Paris Convention priority within six months if needed.

Blogs and Resources

Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .

Explore our blog to learn how effective IP management can strengthen your brand's position and protect your innovations

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