Essential Guide to Trademarks in Argentina
Protecting Your Brand with Brealant’s Expertise

Legal Definition of a Trademark in Argentina
A trademark in Argentina is a legally recognized sign, such as a word, logo or slogan, that identifies a business's goods or services and sets them apart from others.
Purpose and Function of Trademarks in Argentina
Under Trademark Law No. 22.362, as amended, a registered trademark safeguards your brand's identity and reputation by giving you legal protection against unauthorized use.
Registering a trademark in Argentina gives your business exclusive rights to use, license or sell your mark, enhancing recognition and trust among consumers.
Protecting Your Trademark
A registered trademark can cover distinctive elements like words, logos, slogans and color combinations. Partnering with trademark experts in Argentina helps maintain your brand integrity, prevent imitation, and build customer trust through reliable, recognizable standards.
A Hassle-Free Registration Journey with Brealant
Contact
Reach out to Brealant to discuss your trademark needs in Argentina. We work with registered local agents there.
Search
Request a FREE trademark search in Argentina to check your brand is available.
Quote
Receive a service quote tailored to your filing requirements.
Pay
Proceed with secure payment for the selected services.
File
Brealant files your trademark application with INPI through our local agent.
Wait
Await the IP office's response; response times vary. Check our country page for time estimates, or contact us for case-specific guidance.
Response
Receive the IP office's decision, which may include your official registration certificate.

Our Trademark Services
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Trademark search
Check your trademark is free to use in Argentina before you file. Brealant searches INPI's database for identical and similar marks and explains the risks.
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Trademark registration
Register your trademark in Argentina with INPI. Brealant prepares your application, files it through a local agent and follows it through to grant.
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Trademark office action
Got an INPI objection to your trademark application in Argentina? Brealant prepares the response with local agents within the 30-day deadline.
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Trademark opposition
File or defend a trademark opposition in Argentina. Brealant works with local agents on the 30-day INPI deadline, settlement talks and the decision.
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Trademark renewal
Renew your Argentine trademark with INPI every 10 years. Brealant tracks the renewal window, grace period and sworn statement of use with local agents.
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Trademark declaration of use
File the mid-term sworn declaration of use for your Argentine trademark between the 5th and 6th year after grant. Brealant tracks it with local agents.
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Trademark cease & desist
Act on trademark infringement in Argentina. Brealant prepares cease and desist letters, usually sent by carta documento, working with local counsel.
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Trademark assignment & transfer
Record a trademark assignment in Argentina with INPI. Brealant prepares the transfer documents and files the recordal through registered local agents.
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Trademark cancellation & nullity
Remove an unused or wrongly granted trademark in Argentina. Brealant handles non-use cancellation and nullity actions at INPI through local agents.
Clear, Simple Steps to Secure Your Trademark
In Argentina, a trademark is a legally recognized sign, symbol, word, or combination that distinguishes a company's goods or services from others.
Governed by Trademark Law No. 22.362, a registered trademark grants you exclusive rights to prevent others from using similar signs that may cause consumer confusion.

Safeguarding Your Trademark in Argentina — With Brealant by Your Side
Trademark registration in Argentina provides significant advantages for your business in securing your brand identity.
Once registered, you, as the trademark owner, have exclusive rights concerning specific goods or services across the country.
This legal protection prevents competitors from using or imitating the trademark, helping build consumer trust and recognition.

What a Trademark Protects
A registered trademark in Argentina protects various elements that identify and differentiate a brand.
The protection extends to:
Words
Unique brand names, slogans, and taglines.
Logos
Distinctive graphical elements representing the brand.

Colors
Combinations of colors applied in a distinctive way to products or packaging.
Slogans and other distinctive signs
Advertising phrases, three-dimensional shapes and other distinctive signs, such as sounds.
By partnering with IP experts in Argentina, you can ensure your brand is safeguarded from infringement, maintain its integrity, and prevent customer confusion or loss of trust due to imitation.
Limitations
What Cannot Be Trademarked in Argentina
Certain signs cannot be registered as trademarks under Argentine law, including:
Generic terms
The necessary or usual name of the product or service (e.g., "bread" for a bakery).
Descriptive words
Words that simply describe the nature, function or qualities of the goods or services (e.g., "fresh").
Signs contrary to morality
Signs that are contrary to morality and good customs.
Misleading signs
Signs that could mislead consumers about the nature, quality, origin or other features of the goods or services.
Official symbols and personal names
National or official symbols, and a person's name or portrait used without their consent.
INPI examines each application for these grounds. Conflicts with similar earlier marks are mainly raised by their owners through oppositions.
Timeline for Trademark Registration in Argentina

The registration process for a trademark in Argentina typically involves:
Application submission
The application is filed with INPI, one class per application, and checked for formal requirements such as the applicant's details and goods or services.
Examination
INPI examines whether the sign can be registered. If it raises an objection, the applicant can respond or amend within the deadline INPI sets.
Publication
The application is published in INPI's Boletín de Marcas. Owners of earlier rights then have 30 calendar days to file an opposition.
Registration
If no opposition is filed, or once any opposition is resolved, INPI grants the registration, which lasts 10 years from grant.
Under INPI's current procedure, a straightforward application can be granted within a few months; objections or oppositions can add many months.
Understanding Trademark Costs in Argentina — Simplified with Brealant
The cost of trademark registration in Argentina depends mainly on the number of classes, as each class needs its own application:
Official Filing Fees
Set by INPI and charged per application, with separate fees for oppositions, the mid-term declaration of use and renewals. Since 2026 INPI sets its fees in UMAPI, a unit whose peso value is updated every month in line with inflation (the consumer price index), so the amount changes from month to month. Brealant confirms the current amount before filing.
Professional fees
Cover Brealant's and our local agent's work: clearance searches, filing, responses to objections, opposition handling, declarations of use and renewals.
Filing only the classes you need keeps costs down, and early planning avoids late fees on use declarations and renewals.
Continued Trademark Protection in Argentina— Supported by Brealant
Once registered, a trademark can be actively monitored and enforced to ensure others are not using similar marks that may confuse customers. Businesses often partner with IP professionals to monitor potential infringements, maintain renewal timelines, and manage licensing agreements.
By securing a trademark, a business protects its brand and strengthens its market position, building a reliable, recognizable presence in the Argentine market.

Frequently Asked Questions
Which office handles trademark registration in Argentina?
Applications are filed with INPI, Argentina's National Institute of Industrial Property. Each application covers one Nice class, so several classes need several applications.
How long does an Argentine trademark registration last?
A registration lasts 10 years from grant and can be renewed for further 10-year periods without limit. Each renewal includes a sworn statement on use of the mark.
What is the opposition period in Argentina?
Third parties may oppose within 30 calendar days of publication in the Boletín de Marcas. If the parties cannot settle it, INPI decides, and its decision can be appealed in court.
Do I need to declare use of my Argentine trademark?
Yes. A mid-term sworn declaration of use is due between the fifth and sixth anniversary of grant. A mark not used for five years can also be cancelled for non-use.
Can I extend an international registration to Argentina?
Not at present. Argentina is not a member of the Madrid System, so you file a national application with INPI, claiming Paris Convention priority within six months if needed.
Blogs and Resources
Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .
Explore our blog to learn how effective IP management can strengthen your brand's position and protect your innovations
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