Essential Guide to Trademarks in Thailand

Protecting Your Brand with Brealant’s Expertise

Hand stamping an approved trademark applicationCertified registration document icon with pen
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    Legal Definition of a Trademark in Thailand

    A trademark registration in Thailand is a legally recognized symbol or phrase that outlines an organization's unique selling point.

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    Purpose and Function of Trademarks in Thailand

    Under the Trade Marks Act of 1995, trademarks safeguard your brand's identity and reputation by providing legal protection for all intellectual property.

    Registering a trademark in Thailand gives your business entity proprietary privileges to use, license, or sell your mark, enhancing recognition and trust among consumers.

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    Protecting Your Trademark

    A registered trademark covers distinctive elements like words, logos, sounds, and colors. Partnering with experts in trademark IP Thailand helps maintain your brand integrity, prevent imitation, and build customer trust through reliable, recognizable standards.

A Hassle-Free Registration Journey with Brealant

  1. Contact Brealant step icon

    Contact

    Reach out to Brealant, your trusted trademark agent in Thailand and experienced trademark attorney in Thailand, to discuss your trademark needs.

  2. Trademark search step icon

    Search

    Request a FREE trademark search in Thailand to ensure your brand's uniqueness.

  3. Get a quote step icon

    Quote

    Receive a service quote tailored to your filing requirements.

  4. Payment step icon

    Pay

    Proceed with secure payment for the selected services.

  5. File application step icon

    File

    Brealant submits your trademark application.

  6. Waiting period step icon

    Wait

    Await the IP office's response; response times vary. Check our country page for time estimates, or contact us for case-specific guidance.

  7. Office action response step icon

    Response

    Receive the IP office's decision, which may include your official registration certificate.

Hand filling in a trademark application formRegistered trademark seal icon

Our Trademark Services

  • Trademark search

    Check your trademark is available in Thailand before you file. Brealant runs thorough DIP Thailand searches with clear risk advice and fixed fees.

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  • Trademark registration

    Register your trademark in Thailand with Brealant. Expert DIP Thailand filing, classification and prosecution at fixed fees. Get a free quote.

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  • Trademark office action

    Got a DIP Thailand office action? Brealant drafts persuasive responses to objections and refusals so your trademark in Thailand keeps moving.

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  • Trademark opposition

    File or defend a trademark opposition in Thailand. Brealant prepares strategic DIP Thailand opposition filings, evidence and arguments to protect you.

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  • Trademark renewal

    Renew your trademark in Thailand on time. Brealant tracks DIP Thailand deadlines, grace periods and fees so your protection never lapses.

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  • Trademark assignment & transfer

    Transfer trademark ownership in Thailand smoothly. Brealant drafts assignment deeds and records the change with DIP Thailand quickly and correctly.

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  • Trademark cease & desist

    Stop trademark infringement in Thailand fast. Brealant drafts firm, legally grounded cease and desist letters and manages the response.

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  • Trademark takedown notice

    Remove infringing listings in Thailand quickly. Brealant files trademark takedown notices with online marketplaces, platforms and websites.

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  • Trademark cancellation

    Cancel or invalidate a conflicting trademark in Thailand. Brealant builds non-use and invalidity cases before DIP Thailand to protect your rights.

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Clear, Simple Steps to Secure Your Trademark

In Thailand, a trademark is a legally recognized sign, symbol, word, or combination that distinguishes a company's goods or services from others.

Governed by the Trade Marks Act 1995, a registered trademark grants you exclusive rights to prevent others from using similar identifiers that may cause consumer confusion.

A person in a white shirt and red tie signing a legal document on a white desk, with a brass scale of justice partially visible in the foreground.

Safeguarding Your Trademark in Thailand — With Brealant by Your Side

Trademark registration in Thailand provides significant advantages for your business in securing your brand identity.

Once registered, you, as the trademark owner, have exclusive rights concerning specific goods or services across the country.

This legal protection prevents competitors from using or imitating the trademark, helping build consumer trust and recognition.

Business professional signing registration papers

What a Trademark Protects

A registered trademark in Thailand protects various elements that identify and differentiate a brand.

The protection extends to:

  • Trademark TM symbol icon

    Words

    Unique brand names, slogans, and taglines.

  • Product packaging icon

    Logos

    Distinctive graphical elements representing the brand.

  • Design rights icon with colour palette

    Colors

    Unique color combinations closely associated with the brand.

  • Plant variety protection icon with seedling

    Slogans or non‑traditional marks

    Distinct sounds (like jingles) and scents uniquely related to the brand.

By partnering with IP experts in Thailand, you can ensure your brand is safeguarded from infringement, maintain its integrity, and prevent customer confusion or loss of trust due to imitation.

Limitations

What Cannot Be Trademarked in Thailand

Certain elements cannot be trademarked under Thailand law, including:

  • Generic terms

    Common words or phrases that describe the product (e.g., "bread" for a bakery).

  • Descriptive words

    Words that simply describe characteristics, quality, or location of goods (e.g., "fresh" or "Thailand").

  • Offensive or scandalous material

    Marks that contain offensive language or imagery.

  • Misleading terms

    Words that could mislead consumers about the nature or quality of the goods or services.

  • Common surnames

    A surname in common use unless proven to have become distinctly associated with a specific brand.

The Trade Marks Office evaluates applications to ensure that these non-registrable elements are not part of the proposed trademark.

Timeline for Trademark Registration in Thailand

Hand filling in a trademark application formCertified registration document icon with pen

The registration process for a trademark in Thailand typically involves:

  1. Step 1

    Application submission

    Once the application is filed with IP Thailand, it is examined within three (3) to four (4) months.

  2. Step 2

    Examination

    If the application has any issues, IP Thailand will issue an "adverse report," giving the applicant a six-month window to address the concerns.

  3. Step 3

    Acceptance and publication

    If accepted, the trademark is produced in the Thailand Official Journal of Trade Marks for a two-month opposition period.

  4. Step 4

    Registration

    If no opposition arises, the trademark is officially registered, with the certificate issued shortly after the opposition period concludes.

On average, the process can take between seven (7) and nine (9) months, depending on any objections or delays.

Understanding Trademark Costs in Thailand — Simplified with Brealant

The cost of trademark registration in Thailand varies depending on the number of classes (categories of goods or services) the trademark covers:

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    Official Filing Fees

    Administered by DIP, Ministry of Commerce, fees are charged per class. Brealant confirms the applicable fees before submission.

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    Professional fees

    Brealant handles all professional aspects, including searches, filings, oppositions, and renewals, ensuring compliance with Thai regulations.

These costs represent a valuable investment in securing a brand's exclusive rights and protecting it against infringement.

Continued Trademark Protection in Thailand— Supported by Brealant

Once registered, a trademark can be actively monitored and enforced to ensure others are not using similar marks that may confuse customers. Businesses often partner with IP professionals to monitor potential infringements, maintain renewal timelines, and manage licensing agreements.

By securing a trademark, a business protects its brand and strengthens its market position, building a reliable, recognizable presence in the Thailand market.

Hand stamping an official intellectual property document

Frequently Asked Questions

What does a trademark mean in Thailand?

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In Thailand, a trademark is a legally recognized sign, symbol, word, or phrase that associates and differentiates a company's goods or services from others.

What is the difference between copyright and trademark in Thailand?

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Copyright protects original works like art and music, while a trademark protects brand identifiers like logos and names that distinguish products or services in the market.

How long is a trademark valid in Thailand?

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A registered trademark in Thailand is valid for 10 years, with the option to renew perpetually in 10-year increments.

What can't be trademarked in Thailand?

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Thailand trademark laws dictate that generic, purely descriptive, offensive, or misleading terms and common surnames cannot be trademarked.

How much does it cost to renew a trademark in Thailand?

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The renewal fee for a trademark in Thailand is typically around $400 AUD per class if renewed online.

Blogs and Resources

Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .

Explore our blog to learn how effective IP management can strengthen your brand's position and protect your innovations

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