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Professional Trademark Services in Australia:
Simplifying Protection for Your Brand
Securing your trademark in Australia protects your brand, prevents unauthorized property use, and gives you exclusive rights across the country.
Our team at Brealant guides you through every step of a seamless IP registration process.
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Essential Guide to Trademarks in
Australia
Protecting Your Brand with Brealant’s Expertise
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Legal Definition of a Trademark in Australia
A trademark registration in Australia is a legally recognized symbol or phrase that outlines an organization's unique selling point.
Purpose and Function of Trademarks in Australia
Under the Trade Marks Act of 1995, trademarks safeguard your brand's identity and reputation by providing legal protection for all intellectual property.
Registering a trademark in Australia gives your business entity proprietary privileges to use, license, or sell your mark, enhancing recognition and trust among consumers.
Protecting Your Trademark
A registered trademark covers distinctive elements like words, logos, sounds, and colors. Partnering with experts in trademark IP Australia helps maintain your brand integrity, prevent imitation, and build customer trust through reliable, recognizable standards.
A Hassle-Free Registration Journey with Brealant
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Contact
Reach out to Brealant, your trusted trademark agent in Australia and experienced trademark attorney in Australia, to discuss your trademark needs.
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Search
Request a FREE trademark search in Australia to ensure your brand's uniqueness.
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Quote
Receive a service quote tailored to your filing requirements.
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Pay
Proceed with secure payment for the selected services.
File
Brealant submits your trademark application.
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Wait
Await the IP office's response; response times vary. Check our country page for time estimates, or contact us for case-specific guidance.
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Response
Receive the IP office's decision, which may include your official registration certificate.
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Clear, Simple Steps to Secure Your Trademark
In Australia, a trademark is a legally recognized sign, symbol, word, or combination that distinguishes a company's goods or services from others.
Governed by the Trade Marks Act 1995, a registered trademark grants you exclusive rights to prevent others from using similar identifiers that may cause consumer confusion.
Safeguarding Your Trademark in
Australia
—
With Brealant by Your Side
Trademark registration in Australia provides significant advantages for your business in securing your brand identity.
Once registered, you, as the trademark owner, have exclusive rights concerning specific goods or services across the country.
This legal protection prevents competitors from using or imitating the trademark, helping build consumer trust and recognition.
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What a Trademark Protects
A registered trademark in Australia protects various elements that identify and differentiate a brand.
The protection extends to:
Unique brand names, slogans, and taglines.
Distinctive graphical elements representing the brand.
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Unique color combinations closely associated with the brand.
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Distinct sounds (like jingles) and scents uniquely related to the brand.
By partnering with IP experts in Australia, you can ensure your brand is safeguarded from infringement, maintain its integrity, and prevent customer confusion or loss of trust due to imitation.
Limitations
What Cannot Be Trademarked in
Australia
Certain elements cannot be trademarked under Australian law, including:
Common words or phrases that describe the product (e.g., "bread" for a bakery).
Words that simply describe characteristics, quality, or location of goods (e.g., "fresh" or "Australian").
Marks that contain offensive language or imagery.
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Words that could mislead consumers about the nature or quality of the goods or services.
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A surname in common use unless proven to have become distinctly associated with a specific brand.
The Trade Marks Office evaluates applications to ensure that these non-registrable elements are not part of the proposed trademark.
Timeline for Trademark Registration in
Australia
The registration process for a trademark in Australia typically involves:
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Application submission
Once the application is filed with IP Australia, it is examined within three (3) to four (4) months.
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Examination
If the application has any issues, IP Australia will issue an "adverse report," giving the applicant a six-month window to address the concerns.
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Acceptance and publication
If accepted, the trademark is produced in the Australian Official Journal of Trade Marks for a two-month opposition period.
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Registration
If no opposition arises, the trademark is officially registered, with the certificate issued shortly after the opposition period concludes.
On average, the process can take between seven (7) and nine (9) months, depending on any objections or delays.
Understanding Trademark Costs in
Australia
—
Simplified with Brealant
The cost of trademark registration in Australia varies depending on the number of classes (categories of goods or services) the trademark covers:
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Typically ranges from $250 to $400 AUD per class when filed online.
When using the services of a trademark agent or attorney in Australia, there may be additional fees for their assistance in the search, application, and examination stages.
These costs represent a valuable investment in securing a brand's exclusive rights and protecting it against infringement.
Continued Trademark Protection in
Australia
—
Supported by Brealant
Once registered, a trademark can be actively monitored and enforced to ensure others are not using similar marks that may confuse customers. Businesses often partner with IP professionals to monitor potential infringements, maintain renewal timelines, and manage licensing agreements.
By securing a trademark, a business protects its brand and strengthens its market position, building a reliable, recognizable presence in the Australian market.
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Frequently Asked Questions
What does a trademark mean in Australia?
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In Australia, a trademark is a legally recognized sign, symbol, word, or phrase that associates and differentiates a company's goods or services from others.
What is the difference between copyright and trademark in Australia?
Copyright protects original works like art and music, while a trademark protects brand identifiers like logos and names that distinguish products or services in the market.
How long is a trademark valid in Australia?
A registered trademark in Australia is valid for 10 years, with the option to renew perpetually in 10-year increments.
What can't be trademarked in Australia?
Australian trademark laws dictate that generic, purely descriptive, offensive, or misleading terms and common surnames cannot be trademarked.
How much does it cost to renew a trademark in Australia?
The renewal fee for a trademark in Australia is typically around $400 AUD per class if renewed online.
Blogs and Resources
Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .
Explore our blog to learn how effective IP management can strengthen your brand's position and protect your innovations
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