Essential Guide to Trademarks in

Singapore

Protecting Your Brand with Brealant’s Expertise

A Hassle-Free Registration Journey with Brealant

  • Contact

    Reach out to Brealant, your trusted trademark agent in Singapore and experienced trademark attorney in Singapore, to discuss your trademark needs.

  • Search

    Request a FREE trademark search in Singapore to ensure your brand's uniqueness.

  • Quote

    Receive a service quote tailored to your filing requirements.

  • Pay

    Proceed with secure payment for the selected services.

  • File

    Brealant submits your trademark application.

  • Wait

    Await the IP office's response; response times vary. Check our country page for time estimates, or contact us for case-specific guidance.

  • Response

    Receive the IP office's decision, which may include your official registration certificate.

Clear, Simple Steps to Secure Your Trademark

In Singapore, a trademark is a legally recognized sign, symbol, word, or combination that distinguishes a company's goods or services from others.

Governed by the Trade Marks Act 1995, a registered trademark grants you exclusive rights to prevent others from using similar identifiers that may cause consumer confusion.

Safeguarding Your Trademark in

Singapore

With Brealant by Your Side

Trademark registration in Singapore provides significant advantages for your business in securing your brand identity.

Once registered, you, as the trademark owner, have exclusive rights concerning specific goods or services across the country.

This legal protection prevents competitors from using or imitating the trademark, helping build consumer trust and recognition.

What a Trademark Protects

A registered trademark in Singapore protects various elements that identify and differentiate a brand.

The protection extends to:

Words

Brand names, taglines, stylized marks.

Logos

Distinctive graphical elements representing the brand.

Colors

Distinctive shape marks or color combinations.

Slogans or non‑traditional marks

Sounds and certain other signs capable of graphical representation.

By partnering with IP experts in Singapore, you can ensure your brand is safeguarded from infringement, maintain its integrity, and prevent customer confusion or loss of trust due to imitation.

Limitations

What Cannot Be Trademarked in

Singapore

Certain elements cannot be trademarked under Singapore law, including:

Generic terms

Common words or phrases that describe the product (e.g., "bread" for a bakery).

Descriptive words

Words that simply describe characteristics, quality, or location of goods (e.g., "fresh" or "Singapore").

Offensive or scandalous material

Marks that contain offensive language or imagery.

Misleading terms

Words that could mislead consumers about the nature or quality of the goods or services.

Common surnames

A surname in common use unless proven to have become distinctly associated with a specific brand.

The Trade Marks Office evaluates applications to ensure that these non-registrable elements are not part of the proposed trademark.

Timeline for Trademark Registration in

Singapore

The registration process for a trademark in Singapore typically involves:

  • Application submission

    Once the application is filed with IP Singapore, it is examined within three (3) to four (4) months.

  • Examination

    If the application has any issues, IP Singapore will issue an "adverse report," giving the applicant a six-month window to address the concerns.

  • Acceptance and publication

    If accepted, the trademark is produced in the Singapore Official Journal of Trade Marks for a two-month opposition period.

  • Registration

    If no opposition arises, the trademark is officially registered, with the certificate issued shortly after the opposition period concludes.

On average, the process can take between seven (7) and nine (9) months, depending on any objections or delays.

Understanding Trademark Costs in

Singapore


Simplified with Brealant

The cost of trademark registration in Singapore varies depending on the number of classes (categories of goods or services) the trademark covers:

Official Filing Fees

Established by IPOS, fees are charged per class. Brealant confirms the current schedule before filing.

Professional fees

Beyond official fees, Brealant provides services including clearance searches, application drafting, responses to office actions, and opposition handling to ensure your rights are protected.

These costs represent a valuable investment in securing a brand's exclusive rights and protecting it against infringement.

Continued Trademark Protection in 

Singapore


Supported by Brealant

Once registered, a trademark can be actively monitored and enforced to ensure others are not using similar marks that may confuse customers. Businesses often partner with IP professionals to monitor potential infringements, maintain renewal timelines, and manage licensing agreements.

By securing a trademark, a business protects its brand and strengthens its market position, building a reliable, recognizable presence in the Singapore market.

Frequently Asked Questions

What does a trademark mean in Singapore?

In Singapore, a trademark is a legally recognized sign, symbol, word, or phrase that associates and differentiates a company's goods or services from others.

What is the difference between copyright and trademark in Singapore?

Copyright protects original works like art and music, while a trademark protects brand identifiers like logos and names that distinguish products or services in the market.

How long is a trademark valid in Singapore?

A registered trademark in Singapore is valid for 10 years, with the option to renew perpetually in 10-year increments.

What can't be trademarked in Singapore?

Singapore trademark laws dictate that generic, purely descriptive, offensive, or misleading terms and common surnames cannot be trademarked.

How much does it cost to renew a trademark in Singapore?

The renewal fee for a trademark in Singapore is typically around $400 AUD per class if renewed online.

Blogs and Resources

Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .

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