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In Singapore, a trademark is a legally recognized sign, symbol, word, or combination that distinguishes a company's goods or services from others.
Governed by the Trade Marks Act 1995, a registered trademark grants you exclusive rights to prevent others from using similar identifiers that may cause consumer confusion.
A registered trademark in Singapore protects various elements that identify and differentiate a brand.
The protection extends to:
Brand names, taglines, stylized marks.
Distinctive graphical elements representing the brand.
Distinctive shape marks or color combinations.
Sounds and certain other signs capable of graphical representation.
By partnering with IP experts in Singapore, you can ensure your brand is safeguarded from infringement, maintain its integrity, and prevent customer confusion or loss of trust due to imitation.
Certain elements cannot be trademarked under Singapore law, including:
Common words or phrases that describe the product (e.g., "bread" for a bakery).
Words that simply describe characteristics, quality, or location of goods (e.g., "fresh" or "Singapore").
Marks that contain offensive language or imagery.
Words that could mislead consumers about the nature or quality of the goods or services.
A surname in common use unless proven to have become distinctly associated with a specific brand.
The Trade Marks Office evaluates applications to ensure that these non-registrable elements are not part of the proposed trademark.
The cost of trademark registration in Singapore varies depending on the number of classes (categories of goods or services) the trademark covers:
Established by IPOS, fees are charged per class. Brealant confirms the current schedule before filing.
Beyond official fees, Brealant provides services including clearance searches, application drafting, responses to office actions, and opposition handling to ensure your rights are protected.
These costs represent a valuable investment in securing a brand's exclusive rights and protecting it against infringement.
Trademark applications are filed with the Intellectual Property Office of Singapore(IPOS), generally through the IPOS Digital Hub.
After acceptance and publication, third parties generally have two months to file anopposition, subject to applicable extension rules.
A clean, unopposed application often takes around 6–12 months, although examinationissues, objections, or opposition can extend the timeline.
A registered trademark is generally renewable in 10-year periods, subject to renewalrequirements and fees.
Yes. Brealant offers a complimentary basic availability check as an initial step and canthen advise on classification, specifications, and filing strategy.
Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .
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