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Reach out to Brealant, your trusted trademark agent in United Kingdom and experienced trademark attorney in United Kingdom, to discuss your trademark needs.
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Clearance search and risk commentary
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Strategy on distinctiveness and evidence of use (if needed)
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Preparation and UKIPO e‑filing
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Office action responses (absolute/relative grounds)
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Opposition handling and settlements (cooling‑off, coexistence)
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Recordals (assignments, name/address changes) and renewals
In United Kingdom, a trademark is a legally recognized sign, symbol, word, or combination that distinguishes a company's goods or services from others.
Governed by the Trade Marks Act 1995, a registered trademark grants you exclusive rights to prevent others from using similar identifiers that may cause consumer confusion.
A registered trademark in United Kingdom protects various elements that identify and differentiate a brand.
The protection extends to:
Unique brand names, slogans, and taglines.
Distinctive graphical elements representing the brand.
Unique color combinations closely associated with the brand.
Distinct sounds (like jingles) and scents uniquely related to the brand.
By partnering with IP experts in United Kingdom, you can ensure your brand is safeguarded from infringement, maintain its integrity, and prevent customer confusion or loss of trust due to imitation.
Certain elements cannot be trademarked under United Kingdom law, including:
Common words or phrases that describe the product (e.g., "bread" for a bakery).
Words that simply describe characteristics, quality, or location of goods (e.g., "fresh" or "United Kingdom").
Marks that contain offensive language or imagery.
Words that could mislead consumers about the nature or quality of the goods or services.
A surname in common use unless proven to have become distinctly associated with a specific brand.
The Trade Marks Office evaluates applications to ensure that these non-registrable elements are not part of the proposed trademark.
Indicative official fees (UKIPO)
Filing (online): £170 for 1 class; £50 for each additional class
Opposition: fee payable by the opponent (costs vary by grounds/forms).
Note: Official schedules change; we confirm current rates immediately before filing.
In United Kingdom, a trademark is a legally recognized sign, symbol, word, or phrase that associates and differentiates a company's goods or services from others.
Copyright protects original works like art and music, while a trademark protects brand identifiers like logos and names that distinguish products or services in the market.
A registered trademark in United Kingdom is valid for 10 years, with the option to renew perpetually in 10-year increments.
United Kingdom trademark laws dictate that generic, purely descriptive, offensive, or misleading terms and common surnames cannot be trademarked.
The renewal fee for a trademark in United Kingdom is typically around $400 AUD per class if renewed online.
Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .
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