Essential Guide to Trademarks in

Indonesia

Protecting Your Brand with Brealant’s Expertise

A Hassle-Free Registration Journey with Brealant

  • Contact

    Reach out to Brealant, your trusted trademark agent in Indonesia and experienced trademark attorney in Indonesia, to discuss your trademark needs.

  • Search

    Clearance search and risk commentary (absolute/relative)

  • Quote

    Strategy on distinctiveness, transliteration, and use evidence (where required)

  • Pay

    Preparation and DJKI e‑filing (multi‑class capable)

  • File

    Office action responses and appeals

  • Wait

    Opposition handling and coexistence/settlement strategy

  • Response

    Recordals (assignments, name/address changes) and renewals

Clear, Simple Steps to Secure Your Trademark

In Indonesia, a trademark is a legally recognized sign, symbol, word, or combination that distinguishes a company's goods or services from others.

Governed by the Trade Marks Act 1995, a registered trademark grants you exclusive rights to prevent others from using similar identifiers that may cause consumer confusion.

Safeguarding Your Trademark in

Indonesia

With Brealant by Your Side

Trademark registration in Indonesia provides significant advantages for your business in securing your brand identity.

Once registered, you, as the trademark owner, have exclusive rights concerning specific goods or services across the country.

This legal protection prevents competitors from using or imitating the trademark, helping build consumer trust and recognition.

What a Trademark Protects

A registered trademark in Indonesia protects various elements that identify and differentiate a brand.

The protection extends to:

Words

Unique brand names, slogans, and taglines.

Logos

Distinctive graphical elements representing the brand.

Colors

Unique color combinations closely associated with the brand.

Slogans or non‑traditional marks

Distinct sounds (like jingles) and scents uniquely related to the brand.

By partnering with IP experts in Indonesia, you can ensure your brand is safeguarded from infringement, maintain its integrity, and prevent customer confusion or loss of trust due to imitation.

Limitations

What Cannot Be Trademarked in

Indonesia

Certain elements cannot be trademarked under Indonesia law, including:

Generic terms

Common words or phrases that describe the product (e.g., "bread" for a bakery).

Descriptive words

Words that simply describe characteristics, quality, or location of goods (e.g., "fresh" or "Indonesia").

Offensive or scandalous material

Marks that contain offensive language or imagery.

Misleading terms

Words that could mislead consumers about the nature or quality of the goods or services.

Common surnames

A surname in common use unless proven to have become distinctly associated with a specific brand.

The Trade Marks Office evaluates applications to ensure that these non-registrable elements are not part of the proposed trademark.

Timeline for Trademark Registration in

Indonesia

The registration process for a trademark in Indonesia typically involves:

  • Application submission

    Publication triggers a 2‑month opposition period.

  • Examination

    Substantive examination typically follows publication; plan for a measured timetable.

  • Acceptance and publication

    Non‑use for 3 consecutive years may expose a registration to cancellation.

  • Registration

    Clean, unopposed cases commonly register within ~9–18 months; complex matters take longer.

On average, the process can take between seven (7) and nine (9) months, depending on any objections or delays.

Understanding Trademark Costs in

Indonesia


Simplified with Brealant

The cost of trademark registration in Indonesia varies depending on the number of classes (categories of goods or services) the trademark covers:

Official Filing Fees

∙DGIP fee schedules change; online filing discounts may apply.

Professional fees

∙Class‑based structure (base class + per additional class). ∙We confirm current tariffs in the engagement letter before filing.

Note: Foreign applicantsappoint a local representative/address for service. A simple Power of Attorneyis customary; we provide templates.

Continued Trademark Protection in 

Indonesia


Supported by Brealant

Once registered, a trademark can be actively monitored and enforced to ensure others are not using similar marks that may confuse customers. Businesses often partner with IP professionals to monitor potential infringements, maintain renewal timelines, and manage licensing agreements.

By securing a trademark, a business protects its brand and strengthens its market position, building a reliable, recognizable presence in the Indonesia market.

Frequently Asked Questions

What does a trademark mean in Indonesia?

In Indonesia, a trademark is a legally recognized sign, symbol, word, or phrase that associates and differentiates a company's goods or services from others.

What is the difference between copyright and trademark in Indonesia?

Copyright protects original works like art and music, while a trademark protects brand identifiers like logos and names that distinguish products or services in the market.

How long is a trademark valid in Indonesia?

A registered trademark in Indonesia is valid for 10 years, with the option to renew perpetually in 10-year increments.

What can't be trademarked in Indonesia?

Indonesia trademark laws dictate that generic, purely descriptive, offensive, or misleading terms and common surnames cannot be trademarked.

How much does it cost to renew a trademark in Indonesia?

The renewal fee for a trademark in Indonesia is typically around $400 AUD per class if renewed online.

Blogs and Resources

Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .

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