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In Indonesia, a trademark is a legally recognized sign, symbol, word, or combination that distinguishes a company's goods or services from others.
Governed by the Trade Marks Act 1995, a registered trademark grants you exclusive rights to prevent others from using similar identifiers that may cause consumer confusion.
A registered trademark in Indonesia protects various elements that identify and differentiate a brand.
The protection extends to:
Unique brand names, slogans, and taglines.
Distinctive graphical elements representing the brand.
Unique color combinations closely associated with the brand.
Distinct sounds (like jingles) and scents uniquely related to the brand.
By partnering with IP experts in Indonesia, you can ensure your brand is safeguarded from infringement, maintain its integrity, and prevent customer confusion or loss of trust due to imitation.
Certain elements cannot be trademarked under Indonesia law, including:
Common words or phrases that describe the product (e.g., "bread" for a bakery).
Words that simply describe characteristics, quality, or location of goods (e.g., "fresh" or "Indonesia").
Marks that contain offensive language or imagery.
Words that could mislead consumers about the nature or quality of the goods or services.
A surname in common use unless proven to have become distinctly associated with a specific brand.
The Trade Marks Office evaluates applications to ensure that these non-registrable elements are not part of the proposed trademark.
Trademark registration costs can vary, but with Brealant’s transparent pricing, you’ll always have a clear picture of what to expect.
∙DGIP fee schedules change; online filing discounts may apply.
∙Class‑based structure (base class + per additional class). ∙We confirm current tariffs in the engagement letter before filing.
Note: Foreign applicantsappoint a local representative/address for service. A simple Power of Attorneyis customary; we provide templates.
Trademark applications are filed with the Directorate General of Intellectual Property (DJKI/DGIP). Foreign applicants generally require local representation.
A registered trademark is generally protected for 10 years from the filing date and may be renewed for further 10-year periods.
Trademark applications are published and may be opposed during the applicable publication period. The source materials identify a two-month opposition period.
A clean, unopposed application may commonly take approximately 9–18 months, although examination, objections, or opposition can extend the process.
Indonesia follows a first-to-file approach. Early filing can reduce the risk of third parties securing conflicting rights before the genuine brand owner.
Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .
Explore our blog to learn how effective IP management can strengthen your brand's position and protect your innovations