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At Brealant Inc., we take pride in empowering businesses to grow with confidence by securing the legal protection they need for their brands. One of our standout success stories is the journey of Max Mango and Max Cafe—two rapidly expanding businesses that understood the importance of early and strategic intellectual property protection.
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When the founders of Max Mango first approached us, their brand was already gaining momentum in the local food and beverage market. With growing popularity and plans for nationwide expansion, they knew that protecting their brand identity was no longer optional—it was essential. They needed a partner who could provide expert guidance and a streamlined process for securing their trademark rights.
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The Challenge: Formalizing Brand Ownership
At that time, Max Cafe was in its early stages, and they wanted to ensure that both brands were properly secured under Philippine law before investing further in marketing, franchising, and nationwide operations.
Our Approach
Led by Sir John, our team at Brealant worked closely with the Max Mango group to conduct a full IP assessment and develop a filing strategy that would offer strong protection for both trademarks. We carried out:
Comprehensive trademark searches to assess availability and avoid future conflicts
Preparation and filing of applications under relevant classes (food & beverage services, retail, etc.)
Monitoring and updates to track the status of each application and respond to IPOPHL requirements
End-to-end support including reminders for renewals and compliance filings such as the Declaration of Actual Use (DAU)
Throughout the process, we ensured that the client was informed, empowered, and stress-free—allowing them to focus on growing their business while we handled the legal groundwork.
Max Mango and Max Cafe’s story reflects the power of proactive trademark protection. At Brealant, we are committed to helping visionary entrepreneurs and growing businesses secure their intellectual property so they can focus on what matters most—building their brand.
If you’re ready to protect and grow your brand, we’re here to help every step of the way.
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“Securing our trademark was a game-changer for Max Mango and Max Cafe. It gave us the confidence to expand, knowing our brand was legally protected—Max Mango now has over 300 branches nationwide, and Max Cafe is growing steadily. Brealant, under the care of Sir John, made the entire trademark process smooth and stress-free. Their expertise and guidance were key in helping us protect what we’ve worked so hard to build.”
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