Essential Guide to Trademarks in Argentina
Protecting Your Brand with Brealant's Expertise

Legal Definition of a Trademark in Argentina
A trademark in Argentina is a sign that distinguishes one business's goods or services from another's, such as a word, logo, slogan, colour combination or three-dimensional shape.
Purpose and Function of Trademarks in Argentina
Under Trademark Law No. 22.362, as amended by Law 27.444 and Decree 242/2019, registration with INPI gives you the exclusive right to use your mark in Argentina and to license or sell it. Protection lasts 10 years from grant and can be renewed indefinitely.
Protecting Your Trademark
Each Argentine application covers one Nice class, so a brand used for several kinds of goods or services needs several applications. Choosing the classes carefully at the start keeps protection complete and costs under control.
A Hassle-Free Registration Journey with Brealant
Contact
Reach out to Brealant to discuss your trademark needs in Argentina. We work with registered local agents there.
Search
Request a FREE trademark search in Argentina to check whether your brand is available.
Quote
Receive a service quote tailored to your filing requirements.
Pay
Proceed with secure payment for the selected services.
File
Brealant files your trademark application with INPI through our local agent.
Wait
INPI examines the application and publishes it for opposition; times vary. Contact us for guidance on your case.
Response
Receive INPI's decision, which may include your registration certificate.

Clear, Simple Steps to Secure Your Trademark
In Argentina, trademarks are registered by INPI, the National Institute of Industrial Property, under Law 22.362. For applications from 1 March 2026, INPI examines each application before publishing it in the Boletín de Marcas. Third parties then have 30 calendar days to oppose, and if no one does, INPI grants the registration.
Safeguarding Your Trademark in Argentina — With Brealant by Your Side
A registered trademark gives you exclusive rights in Argentina for the goods or services it covers. You can stop others from using the same or a confusingly similar sign, oppose later applications for similar marks, and license or sell your mark. Registration also gives you clear evidence of your rights when dealing with distributors and online marketplaces.
Limitations
What Cannot Be Trademarked in Argentina
Certain signs cannot be registered as trademarks under Argentine law, including
Generic Terms
The necessary or usual name of the product or service (e.g., 'pan' for a bakery).
Descriptive Words
Words that simply describe the nature, function or qualities of the goods or services (e.g., 'fresco').
Signs Contrary to Morality
Signs that are contrary to morality and good customs.
Misleading Signs
Signs that could mislead consumers about the nature, quality, origin or other features of the goods or services.
Official Symbols and Personal Names
National or official symbols, and a person's name or portrait used without their consent.
INPI examines these grounds itself and still refuses marks identical to earlier ones. Conflicts with similar earlier marks are raised by their owners through oppositions.
What a Trademark Protects
A registered trademark in Argentina protects the elements that identify and set apart your brand. The protection extends to
Words
Brand names, slogans and other advertising phrases.
Logos
Distinctive designs, emblems and other graphic elements.
Combined Marks
Words and design elements registered together as a single sign.
Other Distinctive Signs
Colour combinations, packaging, three-dimensional shapes and other signs, assessed case by case.
Working with IP professionals helps keep your brand protected against imitation and avoids customer confusion.
Timeline for Trademark Registration in Argentina

The registration process for a trademark in Argentina typically involves
Filing & Formalities
The application is filed with INPI, one class per application, and checked for formal requirements such as the applicant's details and the goods or services.
Examination
INPI examines whether the sign can be registered. If it raises an objection, the applicant can respond or amend within the deadline INPI sets.
Publication & Opposition
The application is published in the Boletín de Marcas. Owners of earlier rights have 30 calendar days to oppose; the parties then have 3 months to settle before INPI decides.
Registration
If no opposition is filed, or once any opposition is resolved, INPI grants the registration, which lasts 10 years from grant.
Under INPI's current procedure, a straightforward application can be granted within a few months; objections or oppositions can add many months.
Understanding Trademark Costs in Argentina — Simplified with Brealant
The cost of trademark registration in Argentina depends mainly on the number of classes, as each class needs its own application
Official Filing Fees
INPI charges a fee per application. Since 2026 its fees are set in UMAPI, a unit whose peso value is updated every month in line with the consumer price index, so the amount changes from month to month. We confirm the current amount before filing.
Professional fees
Cover the work of Brealant and our local agent: preparing and filing the application, responding to objections and handling any opposition. We quote them before you commit.
Filing only the classes you need keeps costs down while still protecting your brand where it matters.

Continued Trademark Protection in Argentina — Supported by Brealant
Registration is not the end of the work. A sworn declaration of use is due between the fifth and sixth anniversary of grant, and each renewal after 10 years includes a sworn statement that the mark has been used in the five years before expiry. Because INPI no longer raises similar marks itself, watching the Boletín de Marcas and opposing conflicting applications is up to you. Brealant tracks these deadlines for you.

Frequently Asked Questions
Which office handles trademark registration in Argentina?
INPI, Argentina's National Institute of Industrial Property. Each application covers one Nice class, so several classes need several applications.
How does the registration procedure work?
For applications from 1 March 2026, INPI checks formalities and examines the mark first, then publishes it in the Boletín de Marcas. If no one opposes within 30 calendar days, INPI grants the registration.
How long is a trademark valid in Argentina?
10 years from grant, renewable for further 10-year periods without limit. Each renewal includes a sworn statement that the mark was used in the five years before expiry.
What can't be trademarked in Argentina?
Generic or purely descriptive terms, misleading signs, signs contrary to morality, official symbols, and personal names or portraits used without consent. INPI also refuses marks identical to earlier ones.
How much does it cost to register a trademark in Argentina?
There is an INPI fee per application plus professional fees. INPI's fees are set in UMAPI and change every month, so we confirm the current amount and quote our fees before you commit.
Who can own a trademark in Argentina?
Any individual or company, Argentine or foreign. Foreign applicants file through a registered local agent with an address in Argentina, which Brealant arranges.
What happens if someone opposes my application?
The parties have 3 months to reach an agreement. If they cannot, INPI decides the opposition, and its decision can be appealed in court.
Do I need to use my trademark after registration?
Yes. A sworn declaration of use is due between the fifth and sixth anniversary of grant, and a mark not used for five years can be cancelled for non-use, which can now be requested at INPI.
Can I extend an international registration to Argentina?
No. Argentina is not a member of the Madrid System, so you file a national application with INPI. You can claim Paris Convention priority if you file within six months of your first application.
What does Brealant need to file a trademark application?
The applicant's name and address, an image of the mark if it has a logo, and a list of goods or services. Our local agent also needs a power of attorney; we confirm the formalities for your case.
Blogs and Resources
Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .
Explore our blog to learn how effective IP management can strengthen your brand's position and protect your innovations
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