Essential Guide to Trademarks in European Union
Protecting Your Brand with Brealant's Expertise

Legal Definition of EU Trademark Renewal
Renewal, under EU Trade Mark Regulation 2017/1001, is the payment of the prescribed fee to EUIPO to extend a registration for a further 10-year term across all EU member states.
Purpose and Function of Renewal
The EU does not require proof of continued use to renew — timely payment of the fee alone keeps the registration in force.
Protecting Your Trademark
A missed renewal causes the registration to lapse across every member state at once, potentially allowing someone else to register the same or a similar mark, so ongoing tracking matters.
A Hassle-Free Registration Journey with Brealant
Contact
Reach out to Brealant to set up renewal tracking for your EU trademark portfolio.
Search
We confirm the registration details and ownership are current before renewal.
Quote
Receive a fixed-fee quote for managing your renewal.
Pay
Proceed with secure payment for the official renewal fee and our professional fee.
File
Brealant submits the renewal request to EUIPO.
Wait
EUIPO processes the renewal and updates the register.
Response
You receive confirmation once the renewal is recorded across the EU.

Clear, Simple Steps to Renew Your EU Trademark
In the EU, renewal falls due on the 10-year anniversary of the filing date. EUIPO accepts renewal requests up to 6 months before expiry and offers a 6-month grace period after expiry, with a surcharge, before the registration is removed.
Safeguarding Your Trademark in European Union — With Brealant by Your Side
A lapsed EU trademark loses its unitary protection across every member state at once, and can potentially be re-registered by someone else, so missing a renewal can mean losing your brand protection across the whole bloc. Brealant's renewal tracking removes that risk from your calendar.
Limitations
What Renewal Cannot Do
Renewal keeps a registration alive, but it has boundaries
No Substantive Changes
Renewal cannot be used to change the mark itself, or add new goods or services.
Grace Period Only
The 6-month grace period is the outer limit — after that, the registration is removed and cannot simply be reinstated.
Doesn't Fix Non-Use
Renewal doesn't protect against a separate revocation action for non-use if the mark hasn't genuinely been used in the EU.
Doesn't Expand Protection
Renewal maintains existing rights; it doesn't broaden the scope of protection beyond what was originally registered.
Ownership Must Be Current
Renewal doesn't update ownership records — an assignment must be separately recorded if the owner has changed.
Brealant reviews your registration details as part of every renewal to flag any of these issues early.
What a Trademark Renewal Protects
Renewal keeps the full benefit of your original registration in place, including
Exclusive EU-Wide Rights
Your continued exclusive right to use the mark across all EU member states for the registered goods/services.
Your Filing Date
The priority and seniority attached to your original EU filing date.
Enforcement Standing
Your ability to take infringement or opposition action based on a live registration.
Brand Value
The accumulated goodwill and recognition built up under a continuously registered mark across the EU.
Renewal is a simple administrative step that preserves everything your original registration achieved.
Timeline for Trademark Renewal in the European Union

Renewal follows a straightforward, date-driven process
Renewal Window Opens
EUIPO accepts renewal requests up to 6 months before the expiry date.
Reminder & Instruction
Brealant notifies you well ahead of the deadline and confirms instructions.
Filing & Payment
The renewal request and fee are submitted to EUIPO.
Grace Period (If Needed)
A 6-month window after expiry remains available, with a surcharge, before removal.
Renewal itself is typically processed by EUIPO within days to a few weeks of a complete request.
Understanding Trademark Renewal Costs the in European Union — Simplified with Brealant
Renewal costs are predictable and modest compared to re-filing from scratch across the whole EU
Official Filing Fees
The EUIPO renewal fee is typically in the region of €850 for one class when filed online, plus a surcharge if renewed during the grace period.
Professional fees
Brealant's fee for managing the renewal is fixed and quoted in advance, covering tracking, filing, and confirmation.
These costs are far lower than the cost of losing EU-wide protection and having to re-file and re-clear the mark from scratch.

Continued Trademark Protection Across the EU European Union — Supported by Brealant
Beyond renewal, Brealant can support ongoing monitoring for conflicting new applications across all member states, licensing arrangements, and enforcement, so your registration keeps working for your business well beyond each renewal date.

Frequently Asked Questions
What happens if I miss my EU trademark renewal?
You have a 6-month grace period after expiry to renew with a surcharge; after that, the registration is removed from the register.
Do I need to prove I'm still using the mark to renew?
No, the EU does not require evidence of use for renewal — payment of the fee is sufficient.
How early can I renew?
EUIPO accepts renewal requests up to 6 months before the expiry date.
Can Brealant renew an EU trademark it didn't originally file?
Yes, we can take over renewal management for existing EU registrations regardless of who filed the original application.
How much does it cost to renew an EU trademark?
The renewal fee is typically in the region of €850 for one class if renewed online, with additional fees for further classes.
Can I renew an EU trademark for only some of its classes?
Yes, EUIPO allows partial renewal, so you can drop classes you no longer need and renew only the goods/services still relevant to your business.
Does the trademark owner on record need to be up to date before renewal?
It's not a legal precondition, but keeping ownership and contact details current avoids missed renewal reminders and delays if the register needs updating alongside renewal.
What's the risk of letting a registration lapse instead of renewing?
If you later need the mark again, you'd have to file a brand-new application, losing your original filing date and priority, and potentially facing your own lapsed mark as a prior right cited against you.
Does the renewal fee increase for additional classes?
Yes, the EUIPO online renewal fee covers one class as a base amount, with an additional official fee for each further class included.
Can Brealant manage renewals for a whole portfolio of EU trademarks?
Yes, we offer ongoing portfolio watch and renewal management so multiple marks and their deadlines are tracked and handled centrally.
Blogs and Resources
Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .
Explore our blog to learn how effective IP management can strengthen your brand's position and protect your innovations
Read More: Managing EUIPO Trademark Disputes: Effective Strategies for Brand ProtectionManaging EUIPO Trademark Disputes: Effective Strategies for Brand Protection
Read More: Understanding the Grounds for EUIPO Trademark Cancellations and InvalidationsUnderstanding the Grounds for EUIPO Trademark Cancellations and Invalidations
Read More: Comparing EUIPO and National Trademark Dispute Resolution SystemsComparing EUIPO and National Trademark Dispute Resolution Systems
