One Application. Global Trademark Protection.
The Madrid System is the world's leading route for international trademark protection, letting you designate more than 130 member countries through a single application filed with WIPO's International Bureau. Brealant provides end-to-end support across the entire Madrid System process, from your first international filing to ongoing protection in every country you designate.
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Understanding the Madrid System
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The Madrid System is not a country and not a separate body of trademark law — it's an international filing mechanism, governed by the Madrid Agreement (1891) and Madrid Protocol (1989) and administered by the International Bureau of the World Intellectual Property Organization (WIPO) in Geneva. Rather than filing a separate application in every country where you want protection, you file one international application, based on an existing trademark you already hold at home, and designate as many member countries as you need. Each designated country then examines the mark under its own national law, so the system streamlines the filing and fees, not the underlying legal standards each country applies.
Types of IP in
Madrid system
Basic Application or Registration
Every international filing must be built on an existing pending application or registration in your home country or regional office — the foundation the whole international filing rests on.
International Application
One application, filed in English, French, or Spanish through your home Office of Origin, lets you designate protection across any combination of the more than 130 Madrid member countries.
National Examination by Each Designated Office
WIPO checks formalities and records the international registration, but every designated country's own office still examines the mark under its own law and can issue a provisional refusal.
Central Attack & Dependency Period
For the first five years, the international registration stays legally tied to the basic mark — if the basic mark fails during that window, the international registration can fall with it in every designated country at once.
Brealant's Simple Registration Process
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Contact
Reach out to Brealant to discuss your brand, your existing home trademark rights, and the countries where you want protection.
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Search
We assess whether your basic mark is strong enough to support an international application and search your target countries for likely conflicts.
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Quote
Receive a service quote covering WIPO's fees, per-country designation costs, and our professional fees.
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Pay
Proceed with secure payment for the international application or the specific Madrid System service you need.
File
Brealant files your international application through your home Office of Origin, which certifies it and forwards it to WIPO's International Bureau.
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Wait
WIPO conducts a formalities check and records the international registration; each designated country then examines the mark under its own law — commonly 12 to 18 months.
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Response
You receive confirmation of your international registration, followed by each designated country's individual decision — a statement of protection, or a provisional refusal if one is raised.
Madrid system
Trademark Registration
Trademark registration in South korea protects your creations and gives you exclusive rights to use them. The process involves a thorough search, application, and review to prevent potential conflicts and infringement.
Office Action
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If a designated country's office raises an objection, it must be answered directly with that country, on its own deadline, usually with the support of local counsel.
Declaration of Actual Use
The office requires a DAU to confirm that your trademark is for commercial use. It's necessary for trademark registration or to maintain your rights.
Opposition
Once your mark is published in the WIPO Gazette, designated countries may open an opposition period based on their own national laws.
Renewal Cancellation
Your international registration lasts 10 years and is renewed centrally with WIPO — one transaction keeps protection alive across every designated country at once.
Cease and Desist
An international registration can be cancelled through central attack in its first five years, a country-specific action afterward, or a voluntary request, each requiring a different response strategy.
Takedown Notice
You can extend an existing international registration to additional member countries later, without filing a brand-new application, as your business expands into new markets.
Trademark Application
Our trademark attorneys in South korea handle every step of your trademark application. From conducting thorough searches to filing with the South korea IP office, we ensure your application is precise and compliant.
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Trademark Application
Our team can help you apply for a trademark in South korea. We ensure you're legally protected from potential conflicts and misuse.
Protect Your WorkMadrid system
Other Service Registration
Aside from trademarks, South korea offers various intellectual property services that protect your innovations, designs, and creative works. Whether you're registering a patent, copyright, or design, the process keeps your works safe.
Office Action
If your trademark application is in trouble, the IP office issues an office action. It may include objections or required clarifications. You must respond to move your application forward.
Declaration of Actual Use
The office requires a DAU to confirm that you'll use your trademark for commerce. It's necessary for trademark registration or to maintain your trademark rights.
Opposition
Opposition allows third parties to object to your trademark application if they believe it affects their rights. We assist in managing and responding to opposition proceedings.
Renewal Cancellation
You need to renew trademarks periodically to maintain protection. We help manage renewals and can handle cancellation requests if you no longer wish to keep your trademark rights.
Cease and Desist
You can issue a cease-and-desist letter when someone infringes on your trademark. We help draft and send these letters to protect your brand and prevent unauthorized use.
Takedown Notice
A takedown Notice requests the removal of infringing content online. With our assistance, you can issue these notices to protect your trademark from misuse on websites and e-commerce platforms.
Understanding Intellectual Property
Intellectual Property (IP) in South korea refers to creations of the mind protected by law, giving creators exclusive rights over their use. These original ideas include inventions, designs, brands, artistic works, and other unique expressions.
IP protection allows you to benefit from your work without fearing unauthorized use. Several laws and regulations govern South korea's IP system, each designed to protect different forms of IP so that you can secure your innovative and creative assets.
A trademark sets your goods or services apart from others. It can be a word, logo, sound, shape, or a combination of these elements. Trademark protection helps prevent others from using a similar mark that could confuse customers.
Trademarks are registered with IP South korea and offer legal protection for up to 10 years, with the possibility of renewal. To qualify for registration, the trademark must be distinctive and non-descriptive and not conflict with existing marks.
A patent lets you exclusively use, sell, or license your invention in South korea for up to 20 years. To qualify for a patent, you must have a new, unique, and useful invention.
The law can grant patents for various inventions, from mechanical devices to new chemical compounds and software. The patent process includes an in-depth examination to ensure the invention meets these criteria, which a patent agent in South korea could help with.
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Design rights protect your product's visual appearance, shape, pattern, and ornamentation. To be eligible for design registration in South korea, a design must be new and distinctive.
This IP shield lasts up to 10 years, preventing others from using or selling products with identical or substantially similar designs.
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Plant breeder's rights protect new plant varieties that are distinct, uniform, and stable. They give you exclusive control over the sale and production of the plant variety for up to 25 years (or 20 years for trees and vines).
Your Global Solution to
Simplified Intellectual Property Registration in 24+ Countries.
Frequently Asked Questions
What is the Madrid System?
The Madrid System is an international filing mechanism, administered by WIPO's International Bureau, that lets a trademark owner seek protection in multiple member countries through a single international application, in one language, with one set of fees.
Who can use the Madrid System to file internationally?
You need a pending application or registration — your 'basic mark' — in your home country or regional office, and you must be a national of, domiciled in, or have a genuine business establishment in a Madrid member country to file on that basis.
How many countries can I cover with one Madrid System application?
You can designate any combination of the more than 130 countries that belong to the Madrid Agreement or Madrid Protocol, and add further countries later through a subsequent designation.
What happens if my basic application is refused after I've filed internationally?
This can trigger 'central attack.' If your basic mark is refused, withdrawn, or cancelled within the first five years of your international registration, the international registration can be cancelled to the same extent in every designated country, though it can generally be transformed into national applications to preserve your original filing date.
How long does it take to get protection in all my designated countries?
Once WIPO records your international registration, each designated country examines the mark under its own law within its own statutory period — typically 12 months under the Madrid Agreement or up to 18 months under the Madrid Protocol, sometimes longer where opposition is possible.
Does Brealant only offer trademark services for the Madrid System?
Yes. The Madrid System is specifically an international trademark filing mechanism, so it doesn't extend to patents, industrial designs, or copyright — Brealant's Madrid System services focus entirely on international trademark protection.
Blogs and Resources
Explore Brealant's blog for the latest articles, tips, and updates on trademark, patent, and design registration. Whether you're new to intellectual property or want to learn more, our resources will guide you through every step of the IP process in Australia.
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