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Securing your trademark in Thailand protects your brand, prevents unauthorised use, and gives you exclusive rights across the country. Our team at Brealant guides you through every step of a seamless IP registration process.
Legal Definition of a Trademark in Thailand
A trademark registration in Thailand is a legally recognised symbol, name, or mark that identifies and distinguishes an organisation's goods or services.
Purpose and Function of Trademarks in Thailand
Under the Trademark Act B.E. 2534 (1991, as amended), trademarks safeguard your brand's identity and reputation by providing legal protection administered by the Department of Intellectual Property (DIP), Ministry of Commerce. Registering a trademark gives your business exclusive rights to use, license, or sell your mark, enhancing recognition and trust.
Protecting Your Trademark
A registered trademark covers distinctive elements like words, logos, and combinations of colours. Since Thailand joined the Madrid Protocol in 2017, brand owners can also secure protection by designating Thailand through an international application rather than filing directly with DIP; Brealant advises on which route best suits your portfolio. Partnering with experts in Thai trademark law helps maintain your brand integrity and prevent imitation.
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Contact
Reach out to Brealant, your trusted trademark agent in Thailand, to discuss your trademark needs.
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Search
Request a FREE trademark search in Thailand to ensure your brand's uniqueness.
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Quote
Receive a service quote tailored to your filing requirements.
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Pay
Proceed with secure payment for the selected services.
File
Brealant submits your trademark application to DIP.
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Wait
Await DIP's response; response times vary. Check our country page for time estimates, or contact us for case-specific guidance.
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Response
Receive DIP's decision, which may include your official registration certificate.
In Thailand, a trademark is a legally recognised sign, name, symbol, or combination that distinguishes a company's goods or services from others. Governed by the Trademark Act B.E. 2534 (1991, as amended) and administered by DIP, a registered trademark grants you exclusive rights to prevent others from using similar identifiers that may cause consumer confusion.
Trademark registration in Thailand provides significant advantages for your business in securing your brand identity. Once registered, you have exclusive rights concerning specific goods or services across the country. This legal protection prevents competitors from using or imitating the trademark, helping build consumer trust and recognition.
Certain elements cannot be trademarked under Thai law, including
Generic Terms
Common words or phrases that describe the product (e.g., 'coffee' for a café).
Descriptive Words
Words that simply describe the characteristics, quality, or geographic origin of goods (e.g., 'fresh' or 'Thai').
State Emblems & Royal Symbols
Marks that reproduce or resemble the national flag, royal emblems, or official state symbols.
Misleading Terms
Words that could mislead consumers about the nature, quality, or origin of the goods or services.
Marks Lacking Distinctiveness
Common surnames or generic shapes, unless proven to have acquired distinctiveness through use.
DIP examiners evaluate applications to ensure that these non-registrable elements are not part of the proposed trademark.
A registered trademark in Thailand protects various elements that identify and differentiate a brand. The protection extends to
Words
Unique brand names, slogans, and taglines, in Thai, English, or other scripts.
Logos
Distinctive graphical elements representing the brand.
Colours
Unique colour combinations closely associated with the brand.
Three-Dimensional & Other Marks
Distinctive shapes and sounds capable of representation and registration under Thai law.
By partnering with IP experts in Thailand, you can ensure your brand is safeguarded from infringement and prevent customer confusion or loss of trust due to imitation.
The registration process for a trademark in Thailand typically involves
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Application Submission & Formalities Check
Once filed with DIP, the application undergoes a formalities check before substantive examination begins.
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Substantive Examination
If the examiner raises objections, an order is issued, generally giving the applicant 60 days to respond or appeal.
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Acceptance and Publication
If accepted, the trademark is published for a 60-day opposition period.
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Registration
If no opposition arises, the trademark proceeds to registration once the registration fee is paid, and a certificate is issued.
On average, the process can take approximately 12 to 18 months, depending on examination workload, any objections raised, and whether opposition arises.
The cost of trademark registration in Thailand varies depending on the number of classes and the number of items of goods or services the trademark covers
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DIP fees are generally tiered by the number of items of goods or services listed per class, typically in the range of approximately ฿1,000 to ฿9,000 per class — we confirm the exact fee once your goods/services list is finalised.
When using the services of a trademark agent in Thailand, there may be additional fees for assistance with the search, application, and examination stages.
These costs represent a valuable investment in securing a brand's exclusive rights and protecting it against infringement.
Once registered, a trademark can be actively monitored and enforced to ensure others are not using similar marks that may confuse customers. Businesses often partner with IP professionals to monitor potential infringements, maintain renewal timelines, and manage licensing agreements, strengthening their market position in Thailand.
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In Thailand, a trademark is a legally recognised sign, name, symbol, or combination that identifies and differentiates a company's goods or services from others, protected under the Trademark Act B.E. 2534 (1991, as amended).
Copyright protects original creative works like art and music, while a trademark protects brand identifiers like logos and names that distinguish products or services in the market.
A registered trademark in Thailand is valid for 10 years from the filing date, with the option to renew indefinitely in successive 10-year terms.
Thai trademark law generally excludes generic, purely descriptive, or misleading terms, state and royal emblems, and marks lacking distinctive character.
Renewal fees are generally tiered similarly to filing fees, based on the number of items of goods or services covered — we quote the exact figure ahead of your renewal deadline.
Any individual or legal entity, Thai or foreign, can apply, though foreign applicants without a domicile or place of business in Thailand must appoint a local agent to act on their behalf before DIP.
You can respond to the examiner's objection or appeal an outright refusal to the Trademark Board, and if unsuccessful there, escalate further to the Central Intellectual Property and International Trade Court.
Generally a Power of Attorney, a clear representation of the mark, applicant details, and a list of goods/services — we'll confirm the exact requirements for your specific mark.
Yes, Thailand joined the Madrid Protocol in 2017, so you can designate Thailand through an international application, though a direct national filing is sometimes preferable depending on your strategy.
An uncontested application generally takes around 12 to 18 months from filing to registration, though office actions or opposition can extend this timeline.
Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .
Explore our blog to learn how effective IP management can strengthen your brand's position and protect your innovations
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