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Securing your trademark with IMPI protects your brand, prevents unauthorised use, and gives you exclusive rights across Mexico. Our team at Brealant guides you through every step of a seamless registration process, from filing through to your certificate.
Legal Definition of a Trademark in Mexico
A trademark registration in Mexico is a legally recognised sign — word, logo, or combination — registered with IMPI that distinguishes your goods or services from those of others.
Purpose and Function of Trademarks in Mexico
Under the Ley Federal de Protección a la Propiedad Industrial, a registered trademark gives you the exclusive right to use, license, or sell your mark nationwide, and to prevent others from using a confusingly similar sign.
Protecting Your Trademark
A registered trademark covers distinctive elements like words, logos, three-dimensional shapes, and sound marks. Partnering with experts on trademark protection in Mexico helps maintain your brand integrity and prevent imitation.
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Contact
Reach out to Brealant, your trusted trademark agent in Mexico, to discuss your trademark needs.
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Search
Request a FREE trademark search in Mexico to ensure your brand's uniqueness.
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Quote
Receive a service quote tailored to your filing requirements.
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Pay
Proceed with secure payment for the selected services.
File
Brealant submits your trademark application to IMPI.
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Wait
Await IMPI's examination; response times vary. Check our country page for time estimates, or contact us for case-specific guidance.
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Response
Receive IMPI's decision, which may include your official registration certificate.
In Mexico, a trademark is a legally recognised sign that distinguishes a company's goods or services from others in the marketplace. Governed by the Ley Federal de Protección a la Propiedad Industrial, a registered trademark grants you exclusive rights nationwide and lets you prevent others from using similar identifiers that could confuse consumers.
Trademark registration in Mexico provides significant advantages in securing your brand identity. Once registered, you hold exclusive rights over specific goods or services across the country. This legal protection prevents competitors from using or imitating your trademark, helping build consumer trust and recognition.
Certain elements cannot be trademarked under Mexican law, including
Generic Terms
Common words or phrases that describe the product itself (e.g., 'pan' for a bakery).
Descriptive Words
Signs that simply describe the characteristics, quality, or geographic origin of goods (e.g., 'fresco' or 'mexicano').
Official Symbols
National flags, official emblems, and other protected government or institutional symbols.
Misleading Terms
Signs that could mislead consumers about the nature, quality, or origin of the goods or services.
Common Surnames Alone
A surname in common use, unless proven to have acquired distinctiveness through use.
IMPI's examiners review every application to ensure these non-registrable elements are not part of the proposed trademark.
A registered trademark in Mexico protects various elements that identify and differentiate a brand. Protection extends to
Words
Unique brand names, taglines, and commercial slogans (avisos comerciales).
Logos
Distinctive graphical and figurative elements representing the brand.
Three-Dimensional Shapes
Distinctive product shapes or packaging closely associated with the brand.
Sounds & Non-Traditional Marks
Distinct sounds (like jingles) and other non-traditional signs capable of graphic or digital representation.
By partnering with IP experts in Mexico, you can ensure your brand is safeguarded from infringement and protected from customer confusion or loss of trust due to imitation.
The registration process for a trademark in Mexico typically involves
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Application Filing
The application is filed with IMPI, which first reviews formalities before substantive examination begins.
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Examination
IMPI examines the mark on absolute grounds (distinctiveness) and relative grounds (conflicting prior marks); if issues arise, an office action gives you time to respond.
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Publication & Opposition Window
If the application clears examination, it's published in the Gaceta de la Propiedad Industrial for a one-month, non-binding opposition period.
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Registration
Once granted, IMPI issues the registration certificate, valid for 10 years from the grant date.
On average, straightforward applications proceed from filing to registration in around 6 to 10 months, though objections or opposition can extend this.
The cost of trademark registration in Mexico is charged per class of goods or services
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IMPI charges an official filing fee per class, payable at the time of filing, with the exact amount set by IMPI's published fee schedule in Mexican pesos (MXN).
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Brealant's professional fees cover the search, application, and prosecution stages, quoted as a fixed amount once we understand your filing needs.
These costs represent a valuable investment in securing a brand's exclusive rights and protecting it against infringement across Mexico.
Once registered, your trademark needs a Declaration of Actual and Effective Use filed within 3 months of the 3rd anniversary of registration to avoid cancellation risk, plus ongoing renewal every 10 years. Brealant tracks these deadlines and can also monitor for infringing marks, so your registration keeps working for your business.
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In Mexico, a trademark is a legally recognised sign registered with IMPI that distinguishes a company's goods or services from those of others in the marketplace.
Copyright (derechos de autor) protects original artistic and literary works, while a trademark protects brand identifiers like logos and names that distinguish products or services commercially.
A registered trademark in Mexico is valid for 10 years from the grant date, renewable indefinitely in further 10-year terms.
IMPI charges an official filing fee per class, in Mexican pesos, with the exact figure set by IMPI's current fee schedule — Brealant confirms this before you file.
Yes — owners must file a Declaration of Actual and Effective Use within 3 months after the 3rd anniversary of registration, and again at each renewal, or risk cancellation for non-use.
Both individuals and legal entities, whether Mexican or foreign, can apply; non-resident applicants must appoint a Mexican-domiciled agent or attorney to file and prosecute the application, a role Brealant fulfils.
You'll receive an office action explaining the grounds, which can often be overcome by argument or amendment; a definitive refusal can still be challenged through an administrative appeal or nullity action.
Yes, Mexico has been a member of the Madrid Protocol since 2013, so you can designate Mexico in an international application, though a direct national filing is sometimes the more strategic route.
Yes, IMPI allows multi-class applications, though the official fee is charged per class included.
Typically the applicant's details, a clear representation of the mark, and a list of the goods or services — plus a power of attorney for Brealant to act as your Mexican agent.
Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .
Explore our blog to learn how effective IP management can strengthen your brand's position and protect your innovations
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