Essential Guide to Trademarks

in

Canada

Protecting Your Brand with Brealant's Expertise

Hand filling in a trademark application form
Certified registration document icon with pen

A Hassle-Free Registration Journey with Brealant

  • Contact Brealant step icon

    Contact

    Reach out to Brealant, your trusted trademark agent in Canada, to discuss your trademark needs.

  • Trademark search step icon

    Search

    Request a FREE trademark search in Canada to ensure your brand's uniqueness.

  • Get a quote step icon

    Quote

    Receive a service quote tailored to your filing requirements.

  • Payment step icon

    Pay

    Proceed with secure payment for the selected services.

  • File application step icon

    File

    Brealant submits your trademark application to CIPO.

  • Waiting period step icon

    Wait

    Await CIPO's response; response times vary. Check our country page for time estimates, or contact us for case-specific guidance.

  • Office action response step icon

    Response

    Receive CIPO's decision, which may include your official certificate of registration.

Hand signing a trademark document with TM symbol icon
Registered trademark seal icon

Clear, Simple Steps to Secure Your Trademark

In Canada, a trademark is a legally recognised sign, word, design, or combination that distinguishes a company's goods or services from others. Governed by the Trademarks Act, a registered trademark grants you exclusive rights across the country to prevent others from using confusing identifiers, without you needing to prove use before registration.

Safeguarding Your Trademark

in

Canada

—

With Brealant by Your Side

Trademark registration in Canada provides significant advantages for your business in securing your brand identity. Once registered, you have exclusive nationwide rights concerning specific goods or services. This legal protection prevents competitors from using or imitating the trademark, helping build consumer trust and recognition.

Limitations

What Cannot Be Trademarked in

Certain elements cannot be trademarked under Canadian law, including

Generic Terms

Common words or phrases that describe the product (e.g., 'bread' for a bakery).

Clearly Descriptive Words

Words that simply describe the character, quality, or place of origin of goods (e.g., 'fresh' or 'Canadian').

Scandalous or Immoral Matter

Marks that contain scandalous, obscene, or immoral language or imagery.

Misleading Terms

Words that could mislead the public about the nature or quality of the goods or services.

Primarily Merely a Name or Surname

A surname in common use, unless it has become distinctive of a specific brand through use.

CIPO's examiners assess every application to ensure that these non-registrable elements are not part of the proposed trademark.

What a

Trademark Protects

A registered trademark in Canada protects various elements that identify and differentiate a brand. The protection extends to

Words

Unique brand names, slogans, and taglines.

Logos & Designs

Distinctive graphical elements representing the brand.

Colours

Unique colour combinations closely associated with the brand, where distinctiveness can be shown.

Sounds & Non-Traditional Marks

Distinct sounds (like jingles) and other non-traditional marks uniquely associated with the brand.

By partnering with IP experts in Canada, you can ensure your brand is safeguarded from infringement and prevent customer confusion or loss of trust due to imitation.

Timeline for Trademark Registration in

Canada

Professional reviewing patent documents
Certified registration document icon with pen

The registration process for a trademark in Canada typically involves

  • Step 1

    Application Submission

    Once filed with CIPO, the application enters the examination queue; current wait times mean a first review often takes well over a year.

  • Step 2

    Examination

    If CIPO identifies issues, it issues an examiner's report, generally giving the applicant six months to respond.

  • Step 3

    Acceptance and Publication

    If accepted, the trademark is published in the Trademarks Journal for a two-month opposition period, which can be extended in some circumstances.

  • Step 4

    Registration

    If no opposition arises, the trademark proceeds to registration, with the certificate issued shortly after.

Due to CIPO's current examination backlog, the process from filing to registration commonly takes 18 months to several years, depending on objections, opposition, and the state of the queue at the time of filing.

Understanding

Trademark Costs

in

Canada

—

Simplified with Brealant

The cost of trademark registration in Canada varies depending on the number of Nice classes the trademark covers

Pricing dollar icon
Official Filing Fees

CIPO's official filing fee is typically in the range of CAD $350 to $450 for the first class when filed online, with a smaller fee for each additional class.

Legal scales of justice icon
Professional fees

When using the services of a trademark agent in Canada, there may be additional fees for their assistance in the search, application, and examination stages.

These costs represent a valuable investment in securing a brand's exclusive rights and protecting it against infringement.

Brealant support specialist providing continued trademark support

Continued Trademark Protection in

Canada

—

Supported by Brealant

Once registered, a trademark can be actively monitored and enforced to ensure others are not using confusing marks. Businesses often partner with IP professionals to monitor potential infringements, maintain renewal timelines, and manage licensing agreements, strengthening their market position in Canada.

Customer support specialist with headset working at a desk

Frequently Asked Questions

What does a trademark mean in Canada?

Expand answerCollapse answer

In Canada, a trademark is a legally recognised sign, word, design, or combination that identifies and differentiates a company's goods or services from others.

How long is a trademark valid in Canada?

Expand answerCollapse answer

A registered trademark in Canada is valid for 10 years, with the option to renew indefinitely in further 10-year terms.

What is the difference between copyright and trademark in Canada?

Expand answerCollapse answer

Copyright protects original works like art and music, while a trademark protects brand identifiers like logos and names that distinguish products or services in the market.

What can't be trademarked in Canada?

Expand answerCollapse answer

Canadian trademark law dictates that generic, clearly descriptive, scandalous, or misleading terms and common surnames generally cannot be trademarked.

How much does it cost to renew a trademark in Canada?

Expand answerCollapse answer

The renewal fee for a trademark in Canada is typically around CAD $450 for the first class if renewed online, with an additional fee per further class.

Who can apply to register a trademark in Canada?

Expand answerCollapse answer

Any individual, corporation, partnership, or other legal entity can apply, including foreign applicants who have no business presence in Canada.

Do I need to already be using my mark in Canada before I can apply?

Expand answerCollapse answer

No — since the 2019 Trademarks Act amendments, Canada no longer requires a declared basis of use or proposed use to file, though a registered mark left unused for 3+ years can later face a non-use cancellation.

How long does it take to register a trademark in Canada?

Expand answerCollapse answer

A straightforward application with no objections or oppositions typically takes 18-24 months from filing to registration, though contested cases take longer.

How much does it cost to file a Canadian trademark application?

Expand answerCollapse answer

CIPO charges a government filing fee for each class of goods or services, with Brealant's professional fees quoted separately based on the complexity of your filing.

Can I use a Canadian trademark registration to expand protection abroad?

Expand answerCollapse answer

Yes, since joining the Madrid Protocol in 2019, Canada allows applicants to use a Canadian base application or registration to seek protection in other Madrid member countries through a single WIPO filing.

Start Your IP Registration

Blogs and Resources

Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .

Explore our blog to learn how effective IP management can strengthen your brand's position and protect your innovations

Managing EUIPO Trademark Disputes: Effective Strategies for Brand Protection
Managing EUIPO Trademark Disputes: Effective Strategies for Brand Protection
Read More
Understanding the Grounds for EUIPO Trademark Cancellations and Invalidations
Understanding the Grounds for EUIPO Trademark Cancellations and Invalidations
Read More
Comparing EUIPO and National Trademark Dispute Resolution Systems
Comparing EUIPO and National Trademark Dispute Resolution Systems
Read More
Send hi on whatsapp
WhatsApp
Book a free IP consultation
Calendar icon