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Counterfeit or infringing listings on marketplaces and social platforms can damage your brand and divert sales. Our team at Brealant prepares and files takedown notices under each platform's IP policy to get infringing content removed quickly.
Legal Definition of a Takedown Notice
A takedown notice is a formal complaint submitted to an online platform, asking it to remove content that infringes your registered trademark under the platform's own IP policy.
Purpose and Function of a Takedown Notice
It provides a fast, out-of-court route to remove counterfeit or infringing listings without needing to pursue the seller individually.
Protecting Your Brand
Removing infringing listings quickly protects your sales, your customers, and the reputation your brand has built in the Canadian market.
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Contact
Flag the infringing listing(s) to Brealant, or engage us for ongoing monitoring.
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Search
We verify your trademark rights cover the relevant goods and match the infringement.
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Quote
Receive a fixed-fee quote per notice, or a discounted rate for ongoing monitoring.
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Pay
Proceed with secure payment for the service.
File
Brealant prepares and submits the notice through the platform's designated IP complaint process.
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Wait
We follow up on the platform's response and escalate if the listing isn't removed.
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Response
You receive confirmation once the content is taken down.
In Canada, platforms operate their own IP complaint processes, each with specific evidentiary requirements. Submitting a complete, well-evidenced notice through the correct channel is the clearest way to get infringing content removed quickly.
Platforms have specific evidentiary and procedural requirements for IP complaints, and a poorly prepared notice is often rejected or delayed. Brealant's experience with these processes across major marketplaces means notices are less likely to bounce back for corrections.
Takedown notices are effective, but they have limits
Platform-Specific
A notice only removes content from the platform it's submitted to — other platforms require separate notices.
No Guarantee of Removal
Platforms make their own determination and may reject an incomplete or unclear notice.
Doesn't Stop Reposting
Infringers can sometimes relist under a new account, requiring repeat action.
Doesn't Replace Legal Action
For serious or repeat infringers, a notice alone may not be enough, and further legal steps may be needed.
Requires Evidence of Rights
Most platforms require proof of trademark ownership, so unregistered rights can slow the process.
Brealant advises when a notice is enough, and when stronger enforcement action is warranted.
A takedown notice protects several commercial interests
Your Sales
Removing listings that divert customers to counterfeit or unauthorized goods.
Your Brand Reputation
Preventing customers from associating your brand with lower-quality counterfeit products.
Your Marketplace Standing
Keeping your official listings the trusted, authoritative source on each platform.
Your Customers
Protecting buyers from being misled into purchasing counterfeit or unauthorized goods.
Brealant helps you act quickly across every major platform where your brand is being copied.
Timelines depend on the platform involved
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Identification
The infringing listing is identified, either by you or through Brealant's monitoring.
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Verification
We confirm your rights and match them to the infringing listing.
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Submission
The notice is filed through the platform's designated IP complaint channel.
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Platform Review
The platform reviews the complaint and, if valid, removes the listing.
Major marketplaces often act within a few business days of a complete, well-evidenced notice, while others can take longer or require follow-up.
Platforms do not charge to process a valid IP complaint
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Platforms do not charge to process a valid IP complaint.
Brealant charges a fixed professional fee per notice, or a discounted rate for ongoing brand monitoring covering multiple listings.
Ask us for a quote based on the number of listings and platforms involved.
Brealant offers ongoing monitoring services that proactively identify new infringing listings as they appear, so your brand stays protected across marketplaces without you having to search for problems yourself.
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We handle notices with major e-commerce marketplaces, social media platforms, and domain registrars that operate an IP complaints process.
Most platforms require evidence of trademark rights, and a registered mark makes the process significantly more straightforward.
Repeat infringers can often be reported through repeat-infringer policies many platforms operate; Brealant can help escalate these cases.
Yes, we offer ongoing brand monitoring services that proactively identify new listings for takedown.
Brealant charges a fixed professional fee per notice, with discounted rates available for ongoing monitoring across multiple listings.
Platforms typically require proof of your trademark rights — a registration certificate or evidence of use — plus details and links showing the infringing listing.
Most major marketplaces and platforms remove or suspend a reported listing within a few days of a properly submitted notice, though this varies by platform.
Some platforms allow the seller to contest the removal; Brealant will review the counter-notice and advise whether further evidence or escalation, including legal action, is needed.
Yes, disputes over .ca domains go through the CIRA Domain Name Dispute Resolution Policy, which Brealant can handle alongside any related trademark enforcement.
A takedown notice goes directly to the platform hosting the infringing listing and is usually faster for online marketplaces, while a cease and desist targets the infringer directly and suits broader or offline disputes.
Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .
Explore our blog to learn how effective IP management can strengthen your brand's position and protect your innovations
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