Language
.png)
Product knock-offs sold online can undercut your sales and dilute your brand. Our team at Brealant prepares and files takedown notices with marketplaces and platforms to get design-infringing listings removed.
.png)
Legal Definition of a Design Takedown Notice
A takedown notice is a formal complaint submitted to an online platform asking it to remove a listing that copies your certified registered design, under that platform's IP enforcement policy.
Purpose and Function of a Takedown Notice
It provides a fast, out-of-court route to remove copycat listings without needing to pursue the seller individually.
Protecting Your Product
Removing infringing listings quickly protects your sales, your customers, and the reputation your product has built in the Australian market.
.svg)
Contact
Flag the infringing listing(s) to Brealant, or engage us for ongoing monitoring.
.svg)
Search
We confirm your design is certified and matches the copied product.
.svg)
Quote
Receive a fixed-fee quote per notice, or a discounted rate for ongoing monitoring.
.svg)
Pay
Proceed with secure payment for the service.
File
Brealant files the notice through the platform's IP complaint process.
.svg)
Wait
We follow up on the platform's response and escalate if needed.
.svg)
Response
You receive confirmation once the listing is removed.
.png)
In Australia, platforms have specific requirements for design-based IP complaints, including proof of certification in many cases. Confirming certification and submitting a complete, well-evidenced notice is the clearest way to get infringing listings removed.
Platforms have specific requirements for design-based IP complaints, and a poorly prepared notice is often rejected or delayed. Brealant's experience with these processes means notices are far less likely to bounce back for corrections.
Takedown notices are effective, but they have limits
Certification Required
Most platforms expect evidence of enforceable rights, so an uncertified design can slow the process.
Platform-Specific
A notice only removes content from the platform it's submitted to — other platforms require separate notices.
No Guarantee of Removal
Platforms make their own determination and may reject an incomplete or unclear notice.
Doesn't Stop Reposting
Infringers can sometimes relist under a new account, requiring repeat action.
Doesn't Replace Legal Action
For serious or repeat infringers, a notice alone may not be enough, and further legal steps may be needed.
Brealant advises when a notice is enough, and when stronger enforcement action is warranted.
A takedown notice protects several commercial interests
Your Sales
Removing listings that divert customers to counterfeit or copycat products.
Your Product Reputation
Preventing customers from associating your product with lower-quality knock-offs.
Your Marketplace Standing
Keeping your official listings the trusted, authoritative source on each platform.
Your Customers
Protecting buyers from being misled into purchasing copycat products.
Brealant helps you act quickly across every major platform where your product is being copied.
Timelines depend on the platform involved
.svg)
Identification
The infringing listing is identified, either by you or through Brealant's monitoring.
.svg)
Verification
We confirm your design is certified and matches the copied product.
.svg)
Submission
The notice is filed through the platform's designated IP complaint channel.
.svg)
Platform Review
The platform reviews the complaint and, if valid, removes the listing.
Turnaround varies by platform, with major marketplaces often acting within a few business days of a complete, well-evidenced notice.
Platforms do not charge to process a valid IP complaint
.svg)
Platforms do not charge to process a valid IP complaint.
Brealant charges a fixed professional fee per notice, or a discounted rate for ongoing monitoring across multiple listings.
Brealant advises when a notice is enough, and when stronger enforcement action is warranted.
Brealant offers ongoing monitoring services that proactively identify new copycat listings as they appear, so your product design stays protected across marketplaces without you having to search for problems yourself.
.png)
.png)
.png)
.svg)
.svg)
Most platforms expect evidence of enforceable rights, so having your design certified strengthens the complaint significantly.
We handle notices with major e-commerce marketplaces and platforms that operate a formal IP complaints process.
Many platforms have repeat-infringer policies; Brealant can help escalate these cases for stronger action.
Yes, we offer ongoing monitoring services that proactively identify new infringing listings.
Brealant charges a fixed professional fee per notice, with discounted rates available for ongoing monitoring across multiple listings.
Evidence of your certified design registration and a comparison showing how the listed product replicates your design's overall appearance.
Most major marketplaces respond within a few business days to two weeks, depending on the platform's process and the completeness of the evidence provided.
Yes, most platforms allow the seller to submit a counter-notice, which Brealant can help you respond to if the listing is reinstated.
Yes, provided the design is registered (and certified) in the relevant jurisdiction, or where the platform's policies allow action based on your Australian rights.
A takedown notice is sent directly to the hosting platform to request removal of a specific listing, while a cease and desist letter is sent to the infringer themselves and can address broader conduct beyond one listing.
Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .
Explore our blog to learn how effective IP management can strengthen your brand's position and protect your innovations
.svg)
.svg){kind=icon}
Get expert guidance on your trademark, patent, copyright or design filing. Book a free 15-minute call with an IP specialist — no obligation.
Book My Free Call.avif)
.svg)
.svg)
.svg)
.png){kind=icon}
.png){kind=icon}
%20(1).jpg)
