Change of Ownership, Done Properly

It isn't strictly mandatory for the transfer to be valid between the parties, but recording it protects the new owner's rights against third parties and keeps the public register accurate.

Yes, individual marks or a subset of a portfolio can be assigned while retaining others.

Yes, IP Australia requires documentary evidence of the transfer to record the change of ownership.

Yes, we regularly coordinate Australian recordals alongside assignments in other jurisdictions where a brand is also protected.

Typically a signed deed of assignment, details of both parties, and the registration numbers of the marks

Assignment transfers ownership of the trademark entirely to the new owner, while a licence allows another party to use the mark while the original owner retains ownership.

IP Australia doesn't charge a separate fee purely to record most assignments, though Brealant's professional fee covers preparing and lodging the recordal.

Once signed documentation is filed, IP Australia typically records the change of ownership within a few weeks.

Yes, trademark rights are commonly transferred as part of business sales, mergers, and corporate restructures, and Brealant can prepare the necessary recordal documentation.

Existing licences generally continue to bind the new owner, so it's worth reviewing any licensing arrangements as part of the assignment process.