Essential Guide to Trademarks

Under the

Madrid System

Protecting Your Brand with Brealant's Expertise

A Hassle-Free Registration Journey with Brealant

  • Contact

    Reach out to Brealant to set up renewal tracking for your Madrid System international portfolio.

  • Search

    We verify your international registration details and designated countries are current before renewal.

  • Quote

    Receive a fixed-fee quote for managing your international renewal through WIPO.

  • Pay

    Proceed with secure payment for the official WIPO renewal fees and our professional fee.

  • File

    Brealant submits the central renewal request directly to WIPO's International Bureau.

  • Wait

    WIPO processes the renewal and issues a certificate recording the extension across your designated countries.

  • Response

    You receive formal confirmation once your international renewal is officially recorded.

Clear, Simple Steps to Renew Your International Registration

Under the Madrid System, renewal falls due on the 10-year anniversary of the international registration date. WIPO accepts renewal requests within the final six months before expiry and offers a six-month grace period after expiry, with a surcharge, before the international registration lapses.

Safeguarding Your Global Portfolio

Madrid System

—

With Brealant by Your Side

A lapsed international registration can leave your brand exposed across multiple export markets simultaneously. Brealant's centralized portfolio tracking removes that multi-country risk from your calendar.

Limitations

What Renewal Cannot Do

Centralized renewal keeps your portfolio alive, but it has boundaries

No Substantive Changes

Renewal cannot be used to alter the mark itself or expand the list of designated countries or goods and services.

Grace Period Only

The six-month post-expiry grace period is the absolute outer limit — after that, the international registration lapses permanently.

Doesn't Fix Non-Use

Central renewal doesn't protect against individual country non-use cancellation actions if the mark hasn't been used locally.

Designated Country Status

Renewal maintains existing designations; it cannot revive a designation that was previously refused or abandoned in a specific country.

Ownership Records

Renewal doesn't update ownership records — any corporate assignment or name change must be separately recorded with WIPO first.

Brealant guides you through these structural limits so your global renewal strategy remains airtight.

What a

International Renewal Protects

A properly executed international renewal protects

Global Continuity

Your continued exclusive rights across all active countries designated under your international registration.

Original Priority

The preservation of your original international registration and home priority date.

Enforcement Standing

Your ongoing legal standing to take infringement or opposition action worldwide based on a live registration.

Simplified Administration

One centralized transaction replacing dozens of separate national office renewals.

Brealant reviews your registration details as part of every renewal to flag any portfolio discrepancies early.

Timeline for Trademark Renewal

Madrid System

International renewal follows a streamlined, date-driven WIPO process

  • Renewal Window Opens

    WIPO accepts central renewal requests within the final six months before the 10-year expiry date.

  • Reminder & Instruction

    Brealant notifies you well ahead of the deadline and confirms your continuation instructions.

  • Central Submission

    The renewal request and WIPO fees (in CHF) are submitted to the International Bureau.

  • Confirmation Issued

    WIPO records the renewal and issues an official certificate covering your active designations.

WIPO typically processes and confirms central renewals within a few weeks of a complete submission.

Understanding

Trademark Renewal Costs

in

Madrid System

—

Simplified with Brealant

Renewal costs are denominated in Swiss francs and scale with your active designated countries

Official Filing Fees

WIPO fees are set in Swiss francs (CHF) and comprise a basic renewal fee plus individual or standard fees for each designated country you are maintaining.

Professional fees

Brealant charges a fixed professional fee for managing and filing the central WIPO renewal on your behalf.

Centralized renewal is vastly more cost-effective than managing separate renewal filings across dozens of national IP offices.

Continued Trademark Protection

Madrid System

—

Supported by Brealant

Once your international renewal is secured, Brealant continues to monitor your global portfolio for any subsequent designation opportunities or regional enforcement needs.

Frequently Asked Questions

How do I renew an international trademark under the Madrid System?

You file a single central renewal request directly with WIPO's International Bureau before the 10-year expiry date, which covers all active designated countries.

When is my Madrid System renewal due?

Renewal falls due every 10 years from the date of the international registration, with WIPO accepting requests up to six months before expiry.

Is there a grace period if I miss my Madrid renewal?

Yes, WIPO allows a six-month post-expiry grace period subject to the payment of an additional surcharge fee.

What currency are Madrid renewal fees paid in?

All Madrid System fees, including renewals, are set and paid in Swiss francs (CHF) directly to WIPO.

Do I need to prove use of the mark to renew internationally?

WIPO does not require proof of use for central renewal, though individual designated countries may still enforce local use requirements through separate cancellation actions.

Can I drop certain countries when renewing my international registration?

Yes, you can choose to renew only a subset of your designated countries and let protection lapse in the others by omitting them from your renewal instructions.

Does Brealant provide renewal tracking for Madrid registrations?

Yes, Brealant tracks international registration expiry dates across your portfolio and manages the entire WIPO renewal process for you.

What happens if I fail to renew within the grace period?

The international registration expires permanently for the designated territories, and protection cannot be reinstated through a late renewal.

Does a central renewal update my ownership or address details?

No, ownership changes or address updates must be recorded separately with WIPO before or alongside your renewal filing.

Can Brealant take over management of an existing Madrid renewal?

Yes, we regularly manage renewals for international registrations originally filed through other firms or directly by clients.

Renew Your International Registration

Blogs and Resources

Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .

Explore our blog to learn how effective IP management can strengthen your brand's position and protect your innovations

Managing EUIPO Trademark Disputes: Effective Strategies for Brand Protection
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Understanding the Grounds for EUIPO Trademark Cancellations and Invalidations
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Comparing EUIPO and National Trademark Dispute Resolution Systems
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