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A Hong Kong trademark registration lasts 10 years and must be renewed to stay in force. Our team at Brealant tracks your renewal deadlines and manages the filing so your protection never lapses.
Legal Definition of Trademark Renewal
Renewal, under the Trade Marks Ordinance (Cap. 559), is the payment of the prescribed fee to the Intellectual Property Department to extend a registration for a further 10-year term.
Purpose and Function of Renewal
Hong Kong does not require proof of continued use to renew — timely payment of the fee alone keeps the registration in force.
Protecting Your Trademark
A missed renewal causes the registration to lapse, potentially allowing someone else to register the same or a similar mark, so ongoing tracking matters.
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Contact
Reach out to Brealant to set up renewal tracking for your Hong Kong trademark portfolio.
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Search
We confirm the registration details and ownership are current before renewal.
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Quote
Receive a fixed-fee quote for managing your renewal.
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Pay
Proceed with secure payment for the official renewal fee and our professional fee.
File
Brealant submits the renewal request to the Intellectual Property Department.
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Wait
The Registry processes the renewal and updates the register.
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Response
You receive confirmation once the renewal is recorded.
In Hong Kong, renewal falls due on the 10-year anniversary of the registration date. The Intellectual Property Department accepts renewal requests during the six months before expiry, and offers a grace period after expiry, with a late fee, before the registration is removed.
A lapsed trademark loses its registration date and can potentially be re-registered by someone else, so missing a renewal can mean losing your brand protection entirely. Brealant's renewal tracking removes that risk from your calendar.
Renewal keeps a registration alive, but it has boundaries
No Substantive Changes
Renewal cannot be used to change the mark itself, or add new goods or services.
Grace Period Only
The grace period after expiry is the outer limit — after that, the registration is removed and cannot simply be reinstated.
Doesn't Fix Non-Use
Renewal doesn't protect against a separate revocation action for non-use if the mark hasn't genuinely been used.
Doesn't Expand Protection
Renewal maintains existing rights; it doesn't broaden the scope of protection beyond what was originally registered.
Ownership Must Be Current
Renewal doesn't update ownership records — an assignment must be separately recorded if the owner has changed.
Brealant reviews your registration details as part of every renewal to flag any of these issues early.
Renewal keeps the full benefit of your original registration in place, including
Exclusive Rights Across the SAR
Your continued exclusive right to use the mark across Hong Kong for the registered goods/services.
Your Registration Date
The priority and seniority attached to your original registration date.
Enforcement Standing
Your ability to take infringement or opposition action based on a live registration.
Brand Value
The accumulated goodwill and recognition built up under a continuously registered mark.
Renewal is a simple administrative step that preserves everything your original registration achieved.
Renewal follows a straightforward, date-driven process
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Renewal Window Opens
The Intellectual Property Department accepts renewal requests during the six-month period before the expiry date.
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Reminder & Instruction
Brealant notifies you well ahead of the deadline and confirms instructions.
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Filing & Payment
The renewal request and fee are submitted to the Registry.
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Grace Period (If Needed)
A further window after expiry remains available, with a late fee, before removal.
Renewal itself is typically processed by the Intellectual Property Department within a matter of weeks of a complete request.
Renewal costs are predictable and modest compared to re-filing from scratch
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The Intellectual Property Department's renewal fee is typically around HKD 2,670 per class if renewed on time, rising to around HKD 3,340 per class if renewed during the late period.
Brealant's fee for managing the renewal is fixed and quoted in advance, covering tracking, filing, and confirmation.
These costs are far lower than the cost of losing protection and having to re-file and re-clear the mark from scratch.
Beyond renewal, Brealant can support ongoing monitoring for conflicting new applications, licensing arrangements, and enforcement, so your registration keeps working for your business well beyond each renewal date.
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You have a grace period after expiry to renew with a late fee; after that, the registration is removed from the register.
No, Hong Kong does not require evidence of use for renewal — payment of the fee is sufficient.
The Intellectual Property Department accepts renewal requests during the six-month period ending on the expiry date.
Yes, we can take over renewal management for existing Hong Kong registrations regardless of who filed the original application.
The renewal fee for a trademark in Hong Kong is typically around HKD 2,670 per class if renewed on time, or around HKD 3,340 per class if renewed late.
No, once the grace period lapses without renewal, the registration is permanently removed — a new application would need to be filed and would lose the original priority and registration date.
No, renewal simply extends the existing registration as filed — you cannot broaden the scope of goods/services at renewal, though you can voluntarily narrow it.
No, renewal is an administrative process — the mark is not re-examined against absolute or relative grounds, provided the fee is paid within the applicable period.
Yes, Brealant manages portfolio-wide renewal schedules and can process multiple Hong Kong registrations together to keep costs and deadlines coordinated.
Yes, once we're managing a registration we track the expiry date and notify you well ahead of the renewal window so you don't risk the late fee or lapsing into the grace period.
Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .
Explore our blog to learn how effective IP management can strengthen your brand's position and protect your innovations
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