Contact
Reach out to Brealant, your trusted trademark agent in Canada, to discuss the brand you want to protect.
Search
We run a clearance search of the CIPO Trademarks Database and related sources to assess your mark's registrability.
Quote
Receive a service quote tailored to your filing needs, including classes and jurisdictions.
Pay
Proceed with secure payment for the selected services.
File
Brealant prepares and submits your application to CIPO, or via the Madrid Protocol if it forms part of a wider filing strategy.
Wait
CIPO reviews your application; current service standards put the wait for a first examiner's report at around nine months from filing.
Response
Receive CIPO's decision — approval and publication, or an examiner's report that Brealant can help you respond to.
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In Canada, trademarks are examined and registered by CIPO under the Trademarks Act, using the Nice Classification system to sort goods and services into 45 classes. Since Canada joined the Madrid Protocol in June 2019, applicants no longer need to declare prior use or proposed use to file — a single, simplified application type applies to nearly every filing, whether you're a Canadian business or a foreign brand entering the market.
A registered trademark in Canada can cover a wide range of brand elements, including:
Words & Names: Brand names, product names, and taglines used to identify your goods or services.
Logos & Designs: Distinctive graphical marks, stylised lettering, and combined word-and-design marks.
Slogans & Taglines: Distinctive phrases closely associated with your brand in the Canadian market.
Non-Traditional Marks: Sounds, colours per se, holograms, moving images, and other non-traditional signs, provided they're distinctive and clearly represented.
Brealant helps you identify every registrable element of your brand, so nothing valuable is left unprotected.
Certain marks cannot be registered under the Trademarks Act, including:
Clearly Descriptive Marks: Marks that merely describe the character, quality, or place of origin of the goods or services (e.g., 'Fresh' for produce).
Confusingly Similar Marks: Marks likely to be confused with an existing registered or pending mark for related goods or services.
Prohibited & Official Marks: Marks incorporating national symbols, Royal Arms, the RCMP badge, Red Cross emblems, or Olympic and Paralympic marks, among other protected symbols under Section 9.
Generic Terms: Words that are the common name for the goods or services themselves, rather than a distinguishing brand element.
Marks Lacking Distinctiveness: Marks — including many surnames or overly simple designs — that don't clearly distinguish your goods or services from those of others.
CIPO's examiners assess every application against these grounds, which is why a professional filing strategy matters from the outset.
Trademark costs in Canada scale with the number of Nice classes your application covers:
Official CIPO Fees: Online filing currently runs approximately $491 CAD for the first class and $149 CAD for each additional class, with CIPO fees adjusted annually.
Professional Fees: Brealant's fee covers your clearance search, application preparation, filing, and prosecution support, quoted upfront based on the number of classes and complexity of your mark.
We provide a clear, itemised quote before any work begins, so there are no surprises as your application moves through CIPO.
Filing simply starts the process with CIPO; registration is only granted once your application clears examination and, if published, survives the two-month opposition window without a successful challenge.
No. Since 2019, CIPO no longer requires a declaration of use or proposed use to file, though someone with earlier use of a confusingly similar mark may still have grounds to challenge your application.
A straightforward, unopposed application typically reaches registration in around 12 months, though current examination wait times and any objections or opposition can extend this to 18 months or more.
Official CIPO filing fees currently start at roughly $491 CAD for the first class online, plus around $149 CAD per additional class, on top of Brealant's professional fees for search, filing, and prosecution support.
Clearly descriptive terms, generic words, marks confusingly similar to existing ones, and prohibited or official marks — such as national symbols or the Red Cross emblem — cannot be registered.
Discover more insights and stay informed about the latest in intellectual property with Brealant's blog. From expert advice on trademark registration and patent protection to strategies for safeguarding your brand in a competitive market, our resources are here to empower your business. .
Explore our blog to learn how effective IP management can strengthen your brand's position and protect your innovations