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Protect the Look of Your Product in Brazil
The visual appearance of your product — its shape, ornamental pattern, and overall configuration — is a genuine business asset in Brazil's large and competitive consumer market. From an initial search through filing, examination, and renewal, Brealant guides you through every stage of securing industrial design protection with INPI, Brazil's National Institute of Industrial Property, under the Industrial Property Law (Law No. 9,279/96).
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Essential Guide to Industrial Design Protection in Brazil
What an Industrial Design Is in Brazil: Under the Industrial Property Law (Law No. 9,279/96), a desenho industrial protects the ornamental plastic form of an object, or the ornamental arrangement of lines and colours applied to it — the visual appearance, rather than the underlying function, of a product.
Why Registration Matters in Brazil: A registrable design must be new and original, assessed against disclosures made anywhere in the world before filing. Because INPI's standard registration process involves only a formal check rather than full substantive review upfront, filing correctly and promptly is what secures your dated claim to the design.
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From a clearance search through filing, formal examination, optional substantive examination, and renewal, each stage of the Brazilian process has its own requirements — Brealant manages the entire journey.
Get Expert Help FastA Hassle-Free Design Journey in Brazil with Brealant
Contact: Reach out to Brealant to discuss your product and its distinctive features.
Search: Request a search of the INPI Designs Register and other public sources to confirm your design is genuinely new and original.
File: Brealant prepares compliant representations and files your application with INPI, under the Locarno Classification for your product.
Wait: INPI carries out a formal examination of the application; substantive examination of novelty and originality only follows if separately requested or if the design is later challenged.
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Limitations — What Cannot Be Registered as a Design in Brazil:
- Function Alone: Features dictated solely by technical or functional necessity, rather than ornamental appearance.
- Non-Novel Designs: Designs identical or substantially similar to something already publicly disclosed anywhere in the world before filing.
- Methods or Ideas: Underlying methods, ideas, or concepts, as opposed to their specific visual expression, cannot be protected as a design.
Formalities Check
Certification (if needed)
Filing for Registration
Priority Claim (if any)
1-2 months
3-6 months
2-6 months
Within 6 months
What Design Registration Protects in Brazil
Shape
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The three-dimensional ornamental form and configuration of the product.
Ornamental Surface Pattern
How decorative lines, colours, and patterns are arranged on the surface of the product.
Multiple Embodiments
Several variations of the same basic design concept can often be filed in a single application where they share the same preponderant destination or theme.
Sets of Objects (Conjunto)
A coordinated set of objects sharing a common distinctive visual configuration, where filed as a single design.
Step 5: Registration & publication
manage timing to fit launch plans.
Step 6: Maintain & renew
renewals as permitted by the jurisdiction.
Frequently Asked Questions
What does industrial design registration protect in Brazil?
It protects the ornamental plastic form of an object, or the ornamental arrangement of lines and colours applied to its surface — the visual appearance of a product, as opposed to its underlying function.
How long does a Brazilian design registration last?
An initial 10-year term from the filing date, renewable for three further 5-year periods, for a maximum total term of 25 years.
Is my design substantively examined before it registers?
Not automatically — registration generally follows only a formal examination of the representations filed, with full substantive review of novelty and originality available on request, or triggered if the design is later challenged.
Can I file several variations of my design in one application?
Yes, Brazil allows multiple embodiments of the same basic design to be filed together where they share the same preponderant destination or theme, which can reduce overall filing costs.
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